Growth Marketing Senior Specialist

About the Role

Aon is seeking a Growth Marketing Specialist to support the company's growth agenda across the Middle East, with a primary focus on Saudi Arabia. This full-time role, based in Riyadh, Saudi Arabia, involves developing and executing targeted marketing and communications initiatives. The specialist will focus heavily on on-the-ground activations to strengthen Aon’s market presence and drive commercial growth.

Role Context

The Growth Marketing Specialist will work closely with regional stakeholders and global Marketing & Communications teams to deliver integrated campaigns and lead smaller to medium-complexity initiatives within Saudi Arabia and the wider region. Aon, a global professional services firm, helps clients design, implement, and manage employee benefit programs through its Health & Benefits team, supporting workforce well-being and managing costs.

Key Responsibilities

• Act as the primary liaison between Middle East business/commercial leaders in KSA and the Marketing and Communications function for local marketing strategies.
• Support and coordinate media relations activities in KSA, including identifying story opportunities and preparing briefing materials.
• Design, plan, and deliver on-ground marketing activations such as client roundtables, seminars, sponsorships, and industry conference participation.
• Partner with the Events & Partnerships CoE to deliver in-person and hybrid events from concept to post-event follow-up.
• Manage relationships with local external partners (event organizers, venues, production agencies) to ensure high-quality delivery of marketing activities.
• Localize and activate global and regional campaigns for the Saudi market, ensuring relevance to local buyers and industry verticals.
• Support the development of marketing content and assets (event materials, presentations, case studies) tailored to the KSA audience.
• Collaborate with Communications colleagues on external PR, media relations, and thought leadership activation for KSA and Middle East initiatives.
• Coordinate with the Digital Marketing CoE to leverage digital channels (email, social, web) for pre-event promotion and post-event nurturing.
• Support the management and tracking of marketing budgets for KSA activities, ensuring alignment with priorities and clear value delivery.
• Collaborate with Marketing Operations and Analytics colleagues to track, measure, and report on activity performance.
• Maintain strong stakeholder relationships with commercial and solution line leaders in KSA.
• Act as an Aon brand ambassador, ensuring adherence to brand guidelines.

Qualifications and Experience

• 5-10 years of professional B2B marketing and/or marketing communications experience, preferably within financial services, professional services, or a related B2B environment.
• Proven experience delivering on-ground marketing activations (*, events, sponsorships, trade shows) in the Middle East; KSA experience is strongly preferred.
• Strong project management and organizational skills, with the ability to manage multiple initiatives.
• Demonstrated skills in stakeholder management and influencing senior commercial leaders.
• Excellent written and oral communication skills; fluency in English is required, and Arabic language skills are highly advantageous.
• High attention to detail and ability to work effectively in a fast-paced environment.
• Comfortable using data and basic analytics to assess activity performance.
• Demonstrated ability to work both strategically and hands-on, from planning to on-site execution.
• Strong cross-group collaboration skills within a matrixed, regional/global organization.
• Client-centric mindset and a proactive, solutions-oriented approach.

Work Environment

This role is based in Riyadh, Saudi Arabia, and operates under local labor laws and regulations. Aon provides a collaborative working environment designed to support professional development and well-being.