Manager Regional Brand Activation (Marketing Manager)

About the Role

Philip Morris Trading KSA is seeking a Manager Regional Brand Activation to join the Brand Activation team in Riyadh. This full-time role involves bringing brands to life through channel activation, consumer engagement, and market execution. The Manager Regional Brand Activation will report to the Brand Activation Manager.

Role Purpose and Context

The primary purpose of this role is to identify key consumer touchpoints, manage channel partnerships, and translate brand strategies into impactful activations. This position focuses on driving execution excellence and ensuring brand visibility and consumer experience are consistently enhanced across various channels.

Key Responsibilities

• Identify and evaluate effective consumer touchpoints and activation opportunities.
• Support the selection and deployment of brand representatives (BRs).
• Drive execution excellence across key channels and customer segments.
• Partner with L&P owners and external stakeholders to enhance brand visibility and consumer experience.
• Monitor channel performance and recommend optimization opportunities.
• Align closely with Brand, Commercial, and Trade Marketing teams.
• Manage external stakeholder relationships and partnerships.
• Ensure deployment activities remain consistent with overall brand strategy.
• Plan and manage end-to-end event logistics and on-ground execution, ensuring activations are delivered on time and in line with agreed objectives.
• Coordinate with agencies, venues, suppliers, and internal stakeholders to align event requirements, timelines, roles, and deliverables.
• Oversee event set-up, brand deployment, staffing, consumer journey, and operational readiness to ensure a seamless consumer experience.
• Monitor event performance, consolidate post-event results and learnings, and recommend improvements for future activations.
• Ensure all event activities comply with brand guidelines, internal policies, and relevant local requirements.

Qualifications and Experience

• Relevant university degree.
• 7+ years of experience in brand deployment, trade marketing, consumer experience, or channel activation, preferably within an FMCG multinational company.
• Proven track record of managing HORECA partnerships and running consumer touchpoints and activations.
• Strong stakeholder management skills, with experience improving channel performance.

Work Type

This is a full-time position based in Riyadh, Saudi Arabia, requiring 5-10 years of relevant experience.

Application Process

Candidates who meet the specified requirements are encouraged to apply. Salary details will be discussed during the interview process.