Manager Residential Marketing

About the Role

Qiddiya is seeking a Manager Residential Marketing to lead the development and delivery of marketing plans for assigned residential projects. This full-time position is based in Riyadh and involves overseeing projects from initial positioning and go-to-market strategy through launch and ongoing campaigns. The role requires close collaboration with development, sales, commercial, brand, and customer experience teams to introduce residential propositions to the market.

Key Responsibilities

• Develop and execute marketing strategies and go-to-market plans for residential developments.
• Define positioning, value propositions, target audiences, and key messaging for assigned projects.
• Plan and manage residential launches across pre-launch, launch, and post-launch phases.
• Lead integrated marketing campaigns across digital, media, content, PR, events, and activations.
• Partner with Sales and Commercial teams to align marketing activities with sales and customer acquisition objectives.
• Monitor residential market trends, customer behavior, and competitor activity to identify opportunities and strengthen market positioning.
• Develop marketing collateral and customer-facing materials to support residential launches and sales.
• Coordinate with Residential Development, Masterplanning, District Marketing, Brand, and Customer Experience teams.
• Manage creative, media, and specialist agencies to ensure high-quality and timely delivery.
• Monitor campaign and marketing performance against agreed KPIs and recommend optimization opportunities.
• Manage marketing budgets, project timelines, and key deliverables.
• Ensure all activities align with the overall residential portfolio strategy and the Qiddiya brand.

Qualifications and Experience

• 5-10 years of experience in residential launches, go-to-market planning, and integrated marketing campaigns.
• Strong understanding of customer segmentation, positioning, and proposition development.
• Demonstrated commercial awareness and understanding of how marketing supports residential sales.
• Excellent stakeholder, agency, and project management capabilities.
• Strong communication and presentation skills.
• Experience within Saudi Arabia or the GCC real estate market is an advantage.

Work Environment

This role operates within a dynamic environment, requiring collaboration with various internal teams and external agencies to achieve marketing and sales objectives for residential projects in Riyadh.