Marketing Director

About the Opportunity

Cornerstone Global Partners (CGP Group) is seeking a Marketing Director to lead the brand and performance marketing function across the MENA region. This full-time role is based in Riyadh, Saudi Arabia, and is with a fast-growing residential real estate and hospitality operator that manages condominiums, hotels, multifamily residences, and office spaces. The position requires a senior marketing leader capable of translating a global brand identity into a culturally relevant presence in Riyadh, Dubai, and the wider region, while also owning acquisition and retention strategies for every community.

Role Overview

As the Marketing Director for MENA, you will be responsible for the entire marketing stack in the region. This includes defining how the brand is perceived culturally and managing resident acquisition and retention across all properties. You will serve as the senior marketing leader on the ground, building the function from brand strategy to performance marketing, and leading teams focused on PR, Branding, Growth, and Performance. This role reports to regional leadership.

Key Responsibilities

• Define and manage the brand across MENA, ensuring global consistency while building cultural relevance in KSA, UAE, and beyond.
• Lead brand campaigns, partnerships, and cultural initiatives to establish the company as a prominent residential brand in the region.
• Oversee PR, communications, and earned media strategy, including spokesperson positioning, press relations, and reputation management across English and Arabic media.
• Develop content, social media, CRM, and lifecycle marketing engines to guide prospects from awareness to consideration and property tours.
• Drive growth through organic social, content, partnerships, events, and referral programs tailored to MENA audience behaviors.
• Implement community-led marketing programs that leverage existing residents for new acquisitions.
• Manage paid acquisition channels end-to-end, including paid search, paid social, programmatic, and offline performance channels, with full P&L responsibility for marketing spend.
• Set and achieve targets for cost per lead, cost per lease, occupancy ramp, and retention, supported by robust analytics and attribution infrastructure.
• Collaborate with leasing and operations teams to optimize the lead-to-lease funnel, ensuring marketing investments contribute directly to occupancy and revenue.
• Recruit, develop, and lead a high-performing marketing team across PR, Brand, Growth, and Performance.
• Establish clear goals, performance metrics, and accountability standards for the marketing function.
• Partner with property leadership, leasing, product, and global marketing to align local execution with company strategy.
• Manage agency relationships for creative, media, PR, and production in both KSA and UAE.

Candidate Qualifications

• Proven experience building and scaling marketing functions, ideally within residential real estate, hospitality, lifestyle, premium consumer brands, or high-growth tech sectors.
• Demonstrated fluency across the entire marketing funnel, with credibility in briefing brand campaigns, negotiating PR coverage, and analyzing paid media dashboards.
• Strong analytical foundation, including comfort with attribution models, CAC/LTV analysis, and marketing mix modeling.
• Experience leading multidisciplinary teams and managing agency relationships across multiple markets.
• A builder's mindset, comfortable operating in a fast-paced, high-growth environment where functions are developed in real-time.
• A minimum of 10 years of relevant experience is required.

Work Environment

This is a full-time position based in Riyadh, Riyadh, Saudi Arabia, within a dynamic and expanding organization focused on residential real estate and hospitality.

Application Process

Interested candidates are invited to apply. Salary details will be discussed during the interview process.