Marketing Operations Specialist

About Hala

Hala is a fintech company in the MENAP region focused on redefining financial services for SMEs. The company aims to empower SMEs by providing financial and technological tools to support their business operations and growth. Established in 2017, Hala operates multiple entities in UAE, Saudi Arabia, and Egypt, including Hala Payments and Hala Logistics. It offers solutions that enable merchants to digitize payments and manage sales and operations. Hala is licensed by the Saudi Arabian Central Bank.

The Role of Marketing Operations Specialist

Hala is seeking a Marketing Operations Specialist to join its team in Riyadh. This full-time role involves supporting the efficient execution of marketing campaigns and initiatives for Hala’s payment products and services. The specialist will ensure effective coordination, performance tracking, and compliance with internal and regulatory requirements. The position requires 2-5 years of experience.

Key Responsibilities

• Coordinate the execution of marketing campaigns, promotions, and product launches across customer and merchant segments.
• Manage campaign timelines, deliverables, approvals, and cross-functional dependencies.
• Collaborate with Product, Sales, Growth, Data, and Compliance teams to ensure effective campaign execution.
• Support CRM, marketing automation, customer segmentation, and campaign targeting activities.
• Track and report campaign performance, including acquisition, conversion, engagement, and product adoption metrics.
• Maintain marketing dashboards, campaign calendars, trackers, and related documentation.
• Identify opportunities to improve and automate marketing processes and workflows.
• Coordinate with external agencies and vendors as needed.
• Ensure marketing activities comply with brand standards, internal policies, and applicable KSA regulatory requirements.

What Hala Offers

Hala fosters an inclusive and diverse culture that supports innovation and flexibility across remote, in-office, and hybrid work setups. The company offers competitive compensation packages, including potential for shares. Hala prioritizes personal development through regular training and an annual learning stipend, supporting career growth within a fast-paced environment. Employees join a team of over 40 nationalities working in 7 countries. The work environment provides autonomy, mentoring, and challenging goals, with a focus on trust and responsibility to achieve optimal results.