Senior Brand Manager

About moomoo

moomoo is an investment platform operated by Futu Holdings (Nasdaq: FUTU), a technology-driven brokerage serving millions of retail investors across multiple global markets. As moomoo expands into the Saudi Arabian market, the focus is on building a brand from the ground up within one of the world's fastest-growing capital markets, supported by Vision 2030's objectives to increase Saudi retail investor participation.

The Role of Senior Brand Manager

moomoo is seeking a Senior Brand Manager to operate at the intersection of long-term brand building and commercial growth. This full-time position is based in Riyadh, Riyadh Province. The Senior Brand Manager will serve as moomoo's brand architect in Saudi Arabia, responsible for defining the brand's positioning, narrative, visual identity, and cultural credibility to convert brand awareness into investor trust and business results. The ideal candidate will possess the patience required for long-term brand development alongside the urgency to meet quarterly commercial objectives. Prior experience as an investor is preferred.

Key Responsibilities

• Define moomoo's brand positioning in the Saudi market, including target audience, core values, and relevance to Saudi investors.
• Develop a deep understanding of Saudi retail investors' financial aspirations, media habits, trust signals, and cultural reference points.
• Translate moomoo's product strengths into a locally resonant brand promise in both Arabic and English.
• Collaborate with Growth, Product, and Business Development teams to align brand strategy with user acquisition, activation, and retention goals.
• Establish and manage brand KPIs (awareness, recall, share of voice, brand equity) alongside commercial KPIs, ensuring accountability for both.
• Identify areas where brand investment can generate the highest commercial leverage and support resource prioritization with data.
• Establish and govern moomoo's Saudi brand identity system, including tone of voice, visual standards, and content principles in Arabic and English.
• Ensure brand consistency across all touchpoints, including the app, social media, out-of-home advertising, PR, partnerships, events, and customer communications.
• Lead integrated brand campaigns with a strong editorial and aesthetic perspective.
• Commission and direct creative output (copy, design, video), ensuring quality and alignment with brand standards.
• Oversee the localization of global campaigns to ensure cultural authenticity beyond mere translation.
• Understand the psychology of Saudi retail investors, including first-time investors, young professionals, and active traders.
• Translate complex financial products into compelling and accessible brand narratives that build confidence.
• Ensure all brand communications adhere to Islamic finance principles and CMA regulatory requirements.
• Collaborate with moomoo's regional and global teams in Singapore, Hong Kong, and China, bridging local market insights with global brand direction.
• Navigate the fast-moving, iterative decision-making culture typical of Chinese internet companies, emphasizing responsive communication and high execution velocity.
• Manage external agencies, creative partners, and media vendors, ensuring adherence to brand standards and timelines.
• Build and lead the local brand team as moomoo's Saudi operations expand.

Qualifications and Experience

• 5-10 years of relevant experience in brand management.
• Demonstrated ability to build brands that achieve both long-term equity and commercial growth.
• Understanding of the investment landscape and investor psychology, preferably with personal investment experience.
• Experience in integrated marketing and managing creative output.
• Proficiency in both Arabic and English for brand communication and asset management.
• Ability to work in a cross-cultural environment and collaborate with global teams.

Work Environment

This is a full-time position based in Riyadh, Saudi Arabia. The role involves working within a dynamic environment characteristic of technology-driven companies, requiring adaptability and efficient execution.