Specialist Copywriting

About Almosafer

Almosafer is a leading travel company in Saudi Arabia, serving millions across the travel and tourism sector. The company aims to provide seamless, personal, and purposeful journeys, offering diverse platforms and services that reflect the spirit of Saudi Arabia and the wider region. Almosafer's vision is to be a leader in travel services, fostering connections and setting benchmarks for excellence.

About the Role

Almosafer is seeking a Specialist - Copywriting to join its team in Riyadh. This full-time role requires an Arabic copywriter to develop content across various brand touchpoints, including social media, CRM journeys, in-app UX copy, and travel packages. The specialist will be responsible for ensuring all content is on-brand, culturally relevant, and designed for conversion, maintaining high quality standards.

Key Responsibilities

• Write original Arabic copy for websites, applications, newsletters, brochures, social media, and paid campaigns.
• Develop travel packages, itineraries, and promotional materials.
• Create CRM content (email, push, SMS, in-app) tailored to specific audience segments and lifecycle stages.
• Produce UX/UI content, including microcopy, onboarding flows, error states, and product screens, in collaboration with product and design teams.
• Utilize AI tools for ideation, drafting, and versioning, and refine AI-generated content to meet brand, cultural, and quality standards.
• Plan and execute copy A/B tests across digital channels, using performance data for messaging improvements.
• Act as the final approval point for Arabic content, reviewing work from internal writers, agencies, and freelancers.
• Maintain consistent brand voice and tone across all platforms for Discover Saudi and Mawasim.
• Write clear and concise copy for infographics, flyers, and other brand collateral.
• Serve as a key contact across departments (marketing, product, CRM, business, creative teams), translating briefs into effective messaging and communicating in both Arabic and English.

Qualifications and Experience

• Bachelor's degree in Journalism, Media, Communications, Arabic Literature, or a related field.
• At least 5-10 years of copywriting experience, preferably in a creative or digital agency or a fast-paced environment.
• Proven experience in digital marketing copywriting across social media, CRM, paid, and owned channels.
• Hands-on experience with AI content tools and a clear process for testing and quality-checking their output.
• Familiarity with UX writing principles and content design for digital products.
• Demonstrated track record as a final approver or senior sign-off on content.
• Excellent writing, editing, and proofreading skills in Arabic, with strong attention to detail and cultural nuance.
• Fluent in spoken and written English, with the ability to present ideas, take briefs, and provide feedback across departments and stakeholders.
• Deep understanding of Saudi culture and regional dialects.
• Working knowledge of CMS, SEM, CRM, and social media platforms.

Required Skills and Attributes

• Creative and strategic thinking, supported by a portfolio of successful campaigns.
• Excellent organizational and time management skills, with the ability to manage multiple projects concurrently.
• Flexibility to accommodate occasional urgent requests outside standard working hours during peak periods (*, summer season, major campaigns).
• Strong sense of ownership and accountability, capable of managing projects from brief to launch.
• Ability to perform under pressure, meet tight deadlines, and deliver high-quality work within short turnaround times.

Work Environment

This is a full-time position based in Riyadh, Saudi Arabia. The role involves collaboration with various internal teams and external partners.