Director of E commerce & Marketing

About the Role

RecruitMe Plus is seeking a Director of E-commerce & Marketing to lead the development of an integrated, commercially focused marketing and digital commerce function for a consumer goods business in Riyadh. This full-time role combines brand leadership with direct accountability for e-commerce growth, digital performance, customer engagement, CRM and loyalty, content, partnerships, and measurable marketing effectiveness. The successful candidate will be expected to strengthen the organization's digital and e-commerce capabilities, elevate brand positioning, build scalable customer acquisition and retention programs, and create a clear link between marketing investment and commercial outcomes.

Key Responsibilities

• Own the overall e-commerce strategy and roadmap, with responsibility for sustainable online revenue growth and customer experience.
• Develop capabilities to support regional and international e-commerce, including localization, payments, pricing, fulfillment, returns, SEO, and market-specific requirements.
• Lead website trading, online merchandising, product launches, promotional calendars, and product availability.
• Own key commercial metrics including conversion, average order value, units per transaction, revenue contribution, and cart abandonment.
• Assess relevant marketplace opportunities based on brand fit, economics, acquisition potential, and strategic value.
• Continuously improve the end-to-end online customer journey from discovery through checkout, fulfillment, and post-purchase engagement.

Brand and Marketing Leadership

• Define and strengthen brand positioning, purpose, personality, tone of voice, visual direction, and overall brand narrative.
• Lead integrated brand campaigns, product launches, creative direction, partnerships, collaborations, and retail marketing initiatives.
• Ensure brand activity is supported by clear objectives, disciplined planning, and measurable commercial outcomes.
• Build a cohesive marketing calendar that connects brand, retail, digital, e-commerce, and customer priorities.

Experience and Qualifications

Candidates should possess 10-15 years of relevant experience in e-commerce and marketing leadership roles, preferably within the consumer goods sector. A proven track record in developing and executing digital commerce strategies and brand initiatives is essential.

Work Environment

This is a full-time position based in Riyadh, offering an opportunity to lead a critical function within a growing consumer goods business.

Application Process

Interested candidates are encouraged to apply. Salary details will be discussed during the interview process.