Growth & Market Specialist

About moomoo

moomoo is seeking a Growth & Market Specialist to join their team in Riyadh, Riyadh Province. This full-time role focuses on driving market presence and growth through various advertising channels and performance analytics.

Role Overview

The Growth & Market Specialist will be responsible for managing and optimizing paid media strategies across multiple platforms to enhance brand visibility and user acquisition in the KSA market. This position requires close collaboration with the Global Marketing Team to ensure alignment and effective execution of localized media plans.

Key Responsibilities

• Establish and manage AppsFlyer tracking to monitor campaign performance, attribution, conversions, and ROI.
• Plan and manage influencer advertising campaigns, including selection, coordination, execution, and performance evaluation.
• Oversee Out-Of-Home (OOH) advertising across KSA, covering key business districts, malls, digital screens, and other strategic locations.
• Identify and manage advertising opportunities across relevant local apps in KSA to maximize reach, engagement, and campaign performance.
• Manage programmatic advertising activities, ensuring effective audience targeting, campaign optimization, and performance.
• Coordinate TV commercials, news coverage, and media placements to support brand awareness and campaign objectives.
• Work closely with the Global Marketing Team to develop, align, localize, and execute the KSA paid media plan.
• Manage media budgets, monitor campaign performance, and identify opportunities to improve efficiency and maximize ROI.

Performance Metrics and Focus Areas

• Measure and optimize Return on Investment (ROI/ROAS) for paid media.
• Monitor and improve Customer Acquisition Cost (CAC) efficiency.
• Track app installations, registrations, and customer acquisition.
• Monitor campaign performance metrics including reach, engagement, click-through rates (CTR), and conversion rates.
• Ensure effective budget utilization and optimize spending across channels.
• Ensure timely execution of the KSA paid media plan in alignment with the Global Marketing Team.

Work Type

This is a full-time position based in Riyadh.