Head of Marketing

About the Role

Foodics is seeking a Head of Marketing for Saudi Arabia, a key strategic market. This full-time position, based at the Foodics headquarters in Riyadh, involves full accountability for Foodics' market presence in Saudi Arabia, covering brand management, demand generation, campaign execution, and merchant engagement. The role reports directly to the VP of Marketing.

Role Context and Objectives

Saudi Arabia represents Foodics' largest market, requiring a leader who combines strategic planning with creative execution. The successful candidate will manage planning and budgeting, drive revenue growth, and develop campaigns that resonate with the local market. The objective is to position Foodics as a strategic partner to F&B businesses, moving beyond a point-of-sale commodity perception.

Key Responsibilities

• Develop and execute the comprehensive marketing strategy for the Saudi Arabia market.
• Plan and manage the budget for the Saudi marketing function, including forecasting, resource allocation, and performance tracking against revenue and growth goals.
• Lead a team of three (Social, PR & Communications, and Events) and manage an external creative/marketing agency.
• Provide creative direction and oversee content production, collaborating with the agency to deliver high-quality, on-brand campaigns.
• Collaborate with Product Marketing, Performance Marketing, and Communications to ensure a unified go-to-market approach.
• Coordinate with Sales and Customer Success in Saudi Arabia to align marketing activities with pipeline, revenue, and merchant retention goals.
• Cultivate relationships with merchants in the Saudi F&B community to inform strategy and identify opportunities.

Performance Indicators (First 6–12 Months)

• Establishment of a clear, well-structured, and fully owned marketing plan for the Saudi market.
• Delivery of creative output that is relevant and directly tied to business outcomes.
• Demonstrated ownership of revenue impact, applying a growth-oriented mindset to the Saudi market.
• Foodics established as a recognized leader within the Saudi F&B community.

Qualifications and Requirements

• 8–10 years of marketing experience, including team and budget management, with a track record supporting head-level seniority.
• Strong business acumen, with the ability to connect marketing activity to revenue, pipeline, and growth metrics.
• Experience in the tech industry and fluency in B2B tech marketing; background in F&B tech, fintech, or software is preferred.
• Proven ability to plan and manage budgets, and to lead and develop a small team.
• Strong creative sensibility and experience overseeing agencies and campaign production.
• Deep understanding of the Saudi market, with existing or rapidly developed relationships within the local F&B and merchant community.
• Must be a Saudi national, based at the Foodics headquarters in Riyadh.