Indirect Sales Manager

About the Role

Elm Company is seeking an Indirect Sales Manager to lead the Indirect Sales Unit in Riyadh. This full-time role focuses on developing and managing reseller and partner ecosystems to drive revenue growth through indirect sales channels and expand the reach of government digital products. The manager will ensure effective channel performance, partner engagement, and sustainable business growth while maintaining compliance with commercial agreements and organizational objectives.

Key Responsibilities

• Develop and execute the indirect sales strategy and annual sales plans in alignment with Government Digital Products Sales objectives.
• Monitor sales performance, KPIs, pipeline health, and revenue achievement across reseller and partner channels.
• Develop, manage, and expand relationships with resellers, distributors, and channel partners.
• Identify and pursue new partner-driven business opportunities to expand product reach and market penetration.
• Oversee the preparation of technical and financial proposals in coordination with relevant stakeholders.
• Lead reseller onboarding, contracting, renewal, and performance management activities, ensuring compliance with legal and commercial agreements.
• Build and maintain strong relationships with strategic partners, resellers, and customers, addressing escalations and operational challenges.
• Develop partner enablement programs, product awareness initiatives, and sales readiness activities.
• Lead, coach, and develop unit employees to achieve performance objectives and capability growth.

Strategic and Operational Management

• Identify improvement opportunities and implement corrective actions to achieve approved sales targets.
• Evaluate partner performance against agreed targets, service standards, and contractual obligations.
• Support the development of business cases, commercial proposals, and growth initiatives with channel partners.
• Collaborate with business sectors and product divisions to maximize indirect sales opportunities.
• Ensure customer and partner requirements are addressed throughout the sales lifecycle.
• Monitor contractual commitments, commercial risks, and partner obligations to protect business interests.
• Establish effective communication channels that strengthen long-term business relationships.
• Collaborate with Marketing and Product teams to increase product visibility and partner engagement.

Compliance and Team Leadership

• Ensure compliance with all relevant departmental policies, processes, standard operating procedures, and instructions.
• Comply with all relevant safety, quality, environmental, and information security management policies and standards.
• Establish performance measures, monitor team effectiveness, and ensure compliance with internal policies and procedures.
• Drive continuous improvement initiatives to enhance partner experience, operational efficiency, and sales effectiveness.

Required Experience

• Candidates should possess 5-10 years of relevant experience in indirect sales, channel management, or a similar field.