Marketing Operations Specialist

About HALA

HALA is a fintech company operating in the MENAP region, focused on financial services for Small and Medium-sized Enterprises (SMEs). The company aims to provide SMEs with financial and technological tools to support their business operations and growth. Established in 2017, HALA holds licenses from the Saudi Arabian Central Bank and has entities in UAE, Saudi Arabia, and Egypt, offering solutions for payment digitization, sales, and operations management.

The Role of Marketing Operations Specialist

HALA is seeking a Marketing Operations Specialist to support the execution of marketing campaigns and initiatives for its payment products and services. This full-time role is based in Riyadh, Saudi Arabia, and requires 2-5 years of relevant experience. The specialist will ensure efficient coordination, performance tracking, and adherence to internal and regulatory requirements.

Key Responsibilities

• Coordinate the execution of marketing campaigns, promotions, and product launches across customer and merchant segments.
• Manage campaign timelines, deliverables, approvals, and cross-functional dependencies.
• Collaborate with Product, Sales, Growth, Data, and Compliance teams to ensure effective campaign execution.
• Support CRM, marketing automation, customer segmentation, and campaign targeting activities.
• Track and report campaign performance, including acquisition, conversion, engagement, and product adoption metrics.
• Maintain marketing dashboards, campaign calendars, trackers, and related documentation.
• Identify opportunities to improve and automate marketing processes and workflows.
• Coordinate with external agencies and vendors as needed.
• Ensure marketing activities comply with brand standards, internal policies, and applicable KSA regulatory requirements.

Qualifications and Experience

• 2-5 years of experience in marketing operations or a related field.
• Demonstrated ability to coordinate marketing campaigns and manage project timelines.
• Experience with CRM and marketing automation platforms is preferred.
• Understanding of performance tracking and reporting for marketing initiatives.

Work Environment and Benefits

HALA offers an inclusive and diverse culture that supports innovation and flexibility across remote, in-office, and hybrid work models. The company provides competitive compensation packages, which may include potential for shares. HALA prioritizes personal development through regular training and an annual learning stipend. Employees join a diverse team of over 30 nationalities across 7 countries, gaining experience in a growth-oriented industry with opportunities for autonomy, mentorship, and challenging goals.