Senior Digital Marketing Specialist📣 إعلان

About Asal Abu Nayef

Asal Abu Nayef is a leading honey production company recognized for its quality products and innovative approach. The company is currently expanding its digital presence and seeks a skilled professional to drive impactful results in its online marketing efforts.

Role Overview

Asal Abu Nayef is seeking a Senior Digital Marketing Specialist to join its team in Riyadh. This full-time role involves developing and implementing comprehensive digital marketing strategies, managing campaigns, enhancing brand awareness, and driving growth across various digital channels. A key focus of this position will be leveraging AI tools for optimization and performance analysis.

Key Responsibilities

• Develop and execute digital marketing strategies aligned with company goals.
• Manage and optimize digital advertising campaigns across platforms such as Google Ads, Facebook, and Instagram.
• Integrate and utilize AI tools for performance analysis and campaign automation.
• Implement SEO and SEM strategies to optimize website ranking and increase organic traffic.
• Create and manage social media content plans to engage audiences and foster community growth.
• Conduct performance analysis using analytics tools to monitor campaign effectiveness and provide actionable insights.
• Develop and execute email marketing campaigns to nurture leads and engage customers.
• Stay informed on digital marketing trends and best practices through continuous market research.

Required Experience and Expertise

Candidates for this role should possess 5 to 10 years of experience in digital marketing. This includes demonstrated expertise in developing and executing digital strategies, managing multi-channel campaigns, utilizing AI tools for marketing optimization, and proficiency in SEO/SEM, social media management, performance analytics, and email marketing.

Compensation and Work Environment

Asal Abu Nayef offers a competitive salary complemented by performance-based incentives. The successful candidate will join a collaborative and innovative work environment that provides opportunities for professional growth and development.