Senior Manager CEMEA Partnerships and Sponsorships Commercialization📣 إعلان

About Visa and the Opportunity

Visa is a global leader in payments technology, facilitating transactions between consumers, merchants, financial institutions, and government entities across more than 200 countries and territories. We are seeking a Senior Manager CEMEA Partnerships and Sponsorships Commercialization to join our team in Riyadh, Saudi Arabia. This full-time role is central to evolving our sponsorship assets to drive consistent client value and revenue, aligning with Visa's 2030 growth strategy.

Role Context and Strategic Impact

Sponsorships represent a significant contributor to Visa’s annual Marketing Services revenue and are core strategic assets for both the Visa Brand and its clients. This position will lead the strategy, commercialization, and performance management of Sponsorships within CEMEA Marketing Services. The Senior Manager will play a critical role in shaping Marketing Services into a scaled, disciplined, and high-performing revenue engine across CEMEA, reporting directly to the Senior Director of Commercialization and Go-to-Market of CEMEA Marketing Services.

Core Responsibilities

• Develop a robust sponsorship commercialization strategy, including creating set plays and playbooks.
• Establish pricing and commercial guardrails for sponsorship assets.
• Proactively manage asset inventory and partner with regions and markets to commercialize Sponsorship programs with clients across CEMEA.
• Support the exploration of net-new sponsorship and partnership opportunities across CEMEA or in specific sub-regions, in close collaboration with relevant teams.

Sponsorship Commercialization Strategy Development

• Define and drive the sponsorship commercialization strategy, ensuring alignment with client priorities, issuer needs, and the overall CEMEA Sponsorships strategy and roadmap.
• Represent Marketing Services' interests in the exploration of new sponsorships and partnership opportunities, assessing client demand and subsequent revenue potential.
• Contribute to the Marketing Services' 3-year growth strategy and extend to a 2030 view, coupled with robust financial modeling and identification of clear Sponsorship building blocks and revenue streams.
• Set commercial guardrails and design standardized pricing methodologies across sponsorship assets to ensure consistent pricing and clear margin targets.
• Develop best-in-class Marketing Services sales materials and build client-ready sales plays to support the robust sell-in of sponsorship programs.
• Design, implement, and optimize asset resale models for all Sponsorship properties to maximize utilization across regions and clients.

Performance Management and Cross-Functional Collaboration

• Support the design and implementation of frameworks for Marketing Services target setting, pipeline tracking, and revenue reporting across all Sponsorship properties.
• Proactively report on sponsorships sales pipelines and client activity, and deliver custom analyses as required.
• Build and maintain a robust tracking mechanism to understand global and regional Sponsorship asset inventories and sell-in status by client.
• Review overall performance and identify optimization opportunities to improve asset utilization across regions and clients.
• Support renewal strategies through performance insights and forward-looking recommendations.
• Partner with sub-regions to ensure effective execution and localization of sponsorship commercialization strategies.
• Support ongoing operations across key cross-functional and cross-geography touchpoints, including regular meetings with Regional Marketing Services Leads, CEMEA and global Sponsorship Team, and Finance partners.
• Develop and maintain a library of case studies and best practices to promote knowledge sharing and enable reapplication across the Marketing Services organization.

Qualifications and Experience

• A minimum of 5-10 years of relevant professional experience.
• Demonstrated digital fluency, including the ability to work with emerging technologies such as Generative AI tools (*, ChatGPT, Microsoft Copilot) to support everyday work.