Senior Marketing Executive

About Informa PLC and Tahaluf

Informa PLC is a global events organiser. Tahaluf is a joint venture between Informa PLC, the Saudi Federation for Cybersecurity, Programming and Drones (SAFCSP), and the Events Investment Fund (EIF). Tahaluf operates as the largest B2B live and on-demand events organiser in Saudi Arabia. The company organises events such as LEAP, Cityscape, Black Hat MEA, and CPHI Middle East. This position is based in Riyadh and is offered on a contract basis.

Role Summary

The Senior Marketing Executive will be responsible for developing and executing multi-channel marketing strategies for two life science and pharmaceutical events: CPHI Middle East and BIO Middle East. The primary objective is to drive attendance, increase exhibitor ROI, and establish these events within the regional pharma calendar.

Key Responsibilities

• Lead the end-to-end marketing cycle, covering awareness, interest, conversion, and retention for both events.
• Develop and implement data-segmentation strategies to target specific niches, including API manufacturers, biotech startups, government regulators, and big pharma C-suite executives.
• Manage the marketing budget, ensuring optimal return on investment across paid, earned, and owned channels.
• Generate Marketing Qualified Leads (MQLs) for the sales team through inbound marketing and targeted LinkedIn campaigns.
• Oversee the creation of whitepapers, webinars, and industry reports to position the events as thought-leadership platforms.
• Manage the deployment of automated email journeys using Eloqua to nurture prospects through the registration funnel.
• Act as the primary marketing liaison for local health authorities and trade associations.
• Negotiate barter agreements and manage relationships with key regional and international trade press.
• Collaborate with the operations team to ensure a consistent brand experience on the show floor.
• Provide weekly KPI reports on registration pacing and exhibitor MQLs.

Required Experience

Candidates should possess 3+ years of experience in a relevant marketing role, demonstrating proficiency in multi-channel marketing strategies and budget management.

Work Type and Location

This is a contract position located in Riyadh.