Social Media Manager

About Tahaluf

Tahaluf is the largest B2B live and on-demand events organizer in Saudi Arabia, operating as a joint venture between Informa PLC, the Saudi Federation for Cybersecurity, Programming and Drones (SAFCSP), and the Events Investment Fund (EIF). The company is known for organizing large-scale events such as LEAP, Cityscape, Black Hat MEA, and CPHI Middle East. Tahaluf works with government and non-government organizations, focusing on collaboration and teamwork.

The Role of Social Media Manager

Tahaluf is seeking a Social Media Manager for a 6-month contract role, which can be performed remotely. This position is based in Riyadh, Riyadh, and requires 2-5 years of experience. The Social Media Manager will lead the company's social media presence through a combination of agency management and direct delivery. This involves overseeing external agencies and creators for content production, while managing strategy, boosting, community engagement, and performance in-house. The role focuses on growing and engaging audiences across platforms such as LinkedIn, Instagram, X, Facebook, TikTok, Snapchat, and YouTube, with an emphasis on trends, creative judgment, and measurable results. The Social Media Manager will collaborate with the Marketing Director, Head of Marketing, senior stakeholders, and external vendors to support marketing strategies and commercial objectives.

Key Responsibilities

• Manage day-to-day relationships with social and creative agencies, including briefing, creative direction, feedback, and final sign-off.
• Develop insight-led briefs with clear objectives, audience, tone, and success measures.
• Oversee agency workflows, content calendars, and deadlines for multiple parallel events.
• Ensure quality control of all agency output, including brand voice, visual identity, accuracy, and platform fit.
• Review agency performance against KPIs, manage scopes, and escalate issues.
• Set and implement social media campaigns aligned with marketing strategies and event milestones.
• Design and deliver targeted content across platforms to increase engagement, followers, and retention, including short-form video.
• Maintain brand voice in all posts and interactions, ensuring content purpose and audience relevance.
• Create and edit impactful, channel-appropriate copy with flawless proofreading in English (Arabic is an advantage).
• Direct agency/on-site teams for live event coverage, including real-time capture, editing, and publishing.
• Plan and execute boosting strategies, identifying top-performing organic content for paid amplification.
• Manage boosting budgets, audience targeting, and A/B testing to maximize reach and conversion.
• Collaborate with the paid media team to ensure boosted content complements broader paid campaigns.
• Schedule, post, and engage with all social content, responding to comments and queries.
• Grow and maintain the community year-round, identifying and working with influencers and advocates.
• Encourage and curate user-generated content from attendees, exhibitors, and partners.
• Track and report monthly on reach, engagement, follower growth, traffic, and conversions to registration, including agency performance.
• Utilize social listening to monitor brand sentiment, competitor activity, and market trends.
• Conduct market research focused on customer insight and experience.
• Build positive relationships with internal colleagues and external stakeholders.

Qualifications and Experience

• 2-5 years of experience in social media management.
• Demonstrated ability to manage social media agencies and creative output.
• Proficiency in developing and implementing social media strategies and campaigns.
• Experience with social media boosting and paid amplification.
• Strong copywriting and proofreading skills in English (Arabic is a strong advantage).
• Analytical skills for tracking and reporting social media performance.
• Ability to work collaboratively with internal and external stakeholders.

Work Environment and Contract Details

This is a 6-month contract role that offers the flexibility of remote work. The position is based in Riyadh, Riyadh. Tahaluf does not provide relocation or sponsorship support for this role. The company fosters a culture of collaboration and creativity, valuing energy and ambition in its team members.