مدير تسويق

About The Role
GSK is seeking an experienced Marketing Manager to support the launch and commercial growth of our hematology portfolio in Saudi Arabia. The successful candidate will be a core member of the Oncology cross-functional team, contributing to brand strategy, customer experience, market access, and integrated commercial execution.

Key Responsibilities

• Prepare for new hematology product launches in Saudi Arabia, collaborating with local, regional, and global teams to translate strategy into operational plans.
• Act as a strong team player and role model within the Oncology cross-functional team; provide coaching, give and receive feedback to support continuous team development.
• Establish and maintain strong relationships with oncology key opinion leaders; ensure delivery of high-quality customer engagement.
• Co-create brand strategy and integrated marketing campaigns aligned with local regulations and GSK standards.
• Deliver peer-to-peer (P2P) educational programs to ensure clear brand messaging and understanding of appropriate patient profiles.
• Develop and execute access and reimbursement plans; engage with stakeholders to support patient access to therapies in line with local regulations and GSK policy.
• Manage GSK sponsorships for local congresses and collaborate with healthcare societies to build oncology advocacy and corporate reputation.
• Identify business opportunities and contribute to a 2–4 year growth vision.
• Spend approximately 50% of time in the field to engage customers and support the sales team, gathering market insights and ensuring alignment of commercial activities.
• Ensure resources are allocated according to agreed priorities and coordinate end-to-end brand management at the customer level.

Basic Qualifications

• Minimum 4 years’ experience in the pharmaceutical industry with a proven performance record.
• Bachelor’s degree in Pharmacy or equivalent.
• Valid Saudi Commission for Health Specialties (SCFHS) registration/card.
• Current or prior experience in Oncology/Hematology.

Preferred Qualifications

• Excellent verbal and written communication skills in Arabic and English.
• Strong execution skills with the ability to meet and exceed targets under tight timelines.
• Proven ability to work collaboratively in cross-functional teams and to build external stakeholder relationships.

Work Environment
This is a hybrid field-and-office role. Expect to spend approximately 50% of your time in the field meeting healthcare professionals, supporting the sales team and gathering market insights; the remainder of the time will be office- or home-based for planning, stakeholder engagement and cross‑functional collaboration. Travel within Saudi Arabia is required. Based in Riyadh or Jeddah, Saudi Arabia.

Join Al Badr Optical as a Marketing & Strategy Manager!
Established in 1990, Al Badr Optical is a leader in the Saudi optical market, known for quality and trust. We are currently expanding nationwide, aiming to enhance our brand's presence across all regions. We are seeking a passionate Marketing Manager to help drive our strategic growth and digital transformation.

Role Purpose:
Design and execute innovative marketing strategies that drive sales growth and enhance brand equity in both B2C (Retail) and B2B (Corporate) sectors.

Key Responsibilities:

• Strategic Planning: Develop and implement comprehensive marketing plans aligned with the company's goals.
• Budget & ROI Management: Manage the marketing budget for optimal resource allocation.
• Digital & Multichannel Campaigns: Oversee integrated marketing campaigns across digital and traditional channels.
• B2B & B2C Synergy: Tailor propositions for retail and corporate clients.
• Data-Driven Insights: Analyze trends to provide actionable insights to management.
• Impact Mindset: Use a creative approach while measuring success metrics.
• Stakeholder Relations: Build strategic relationships to enhance brand presence.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or related field.
• At least 5 years of marketing and sales experience; Retail/Optical experience is a plus.
• Strong leadership and team management skills.
• Proficient in marketing analytics and digital tools.
• Bilingual in Arabic and English.

Benefits: Competitive salary, a stimulating work environment, and growth opportunities within a prestigious brand.