Customer Engagement Specialist

About Bayer

Bayer is dedicated to addressing global challenges, striving for a world where 'Health for all, Hunger for none' is achievable. The company operates with a digital-first culture, utilizing advanced tools and methods to enhance organizational efficiency and customer service. Bayer is committed to fair treatment for all applicants, recognizing that diverse experiences and perspectives strengthen the organization.

The Role of Customer Engagement Specialist

The Customer Engagement Specialist (CES) role at Bayer, located in Makkah (Jeddah, Makkah), is a full-time position designed to replace the traditional Medical Representative function. This role acts as a primary liaison between Bayer, Thought Leaders, and the broader Healthcare Professional (HCP) community within a specific Therapy Area. The specialist will focus on communicating disease and brand messaging, co-creating content, and fostering engagement with stakeholders. This position requires 0-1 years of experience.

Key Responsibilities

• Communicate disease and brand messaging, and collaborate with selected Speakers to develop a disease/brand-focused curriculum for virtual dissemination.
• Partner with thought leaders to understand their needs, connect them with Bayer capabilities, and co-create relevant content.
• Maintain and update a list of HCPs (Speakers/non-speakers) based on market dynamics.
• Lead pre-planned one-to-one discussions with customers to identify scientific areas of interest.
• Serve as the primary point of contact between stakeholders and Bayer, sharing HCP community needs internally and seeking cross-functional support.
• Co-create content with the speaker list that aligns with HCP scientific interests and Bayer promotional objectives.
• Contract HCP speakers for talks to establish a yearly educational calendar, integrating these talks into various meeting formats.
• Coordinate with the Cross-Functional team to integrate talks into different meeting formats (*, scientific lectures, peer-to-peer talks, symposia, Bayer events).
• Report all one-to-one interactions to VEEVA and integrate HCP insights to support future brand messaging and content creation.
• Collaborate with the MSO team for planning meeting calendars and invitations based on micro-segmentation and HCP needs.
• Work with the Virtual Event expert (DT CPH team) to utilize engaging hybrid meeting formats and features.
• Facilitate virtual meetings as required and manage time flexibly in a hybrid environment to maximize HCP engagement.
• Align with peers for co-invitations to meetings when appropriate.
• Facilitate digital networking among HCPs and influence non-loyalist HCPs to increase adoption of Bayer brands.
• Maintain discipline and quality in data entry for customer profiles, daily activities, event reporting, PGMI reporting, channel preference, customer insights, adoption ladder, and samples on Veeva.
• Maximize customer experience by monitoring and optimizing activities, content, and channels through data-driven decisions.
• Contribute to achieving nucleus-related financial targets within the country scope as part of the Nucleus Team.
• Leverage insights from virtual meetings with the marketing team to inform the Customer Evolution Campaign (CEC).
• Ensure strong collaboration with the Cross-functional team to implement tactical campaigns within CEC to advance key customers across the adoption ladder.
• Contribute to Key Account Management (KAM) and tender management plans and activities as needed, in alignment with ITM/CEM and the Cross-functional team.

Qualifications and Requirements

• Bachelor's degree in Pharmaceutical Sciences.
• One year of experience in a pharmaceutical company.
• Must be a Saudi national citizen, in accordance with country regulations in the Kingdom of Saudi Arabia (KSA).

Work Environment

This role operates in a hybrid environment, requiring flexible time management for both face-to-face and virtual engagements to meet business objectives and maximize HCP engagement across broader geographies.