PESO Activation Manager

About the Role

Mars is seeking a PESO Activation Manager to join their team in Jeddah, Makkah. This is a full-time position focused on managing social content ecosystems and executing multi-channel activations. The role requires a clear understanding of platform dynamics and audience behavior to deliver impactful campaigns.

Role Context and Objectives

The PESO Activation Manager will be responsible for the planning, execution, and optimization of various brand activations. This involves managing content, fostering community engagement, and handling issue escalation within social content ecosystems. The objective is to ensure campaigns are high-quality, locally relevant, and aligned with brand and regional priorities.

Key Responsibilities

• Track, analyze, and optimize campaign performance, including ROI, engagement, and conversion rates, utilizing data to refine activations and inform future planning.
• Plan and execute multi-channel activations, encompassing experiential, sampling, and digital initiatives.
• Collaborate effectively with and influence key stakeholders and partners to deliver high-quality, impactful, and locally relevant campaigns that align with brand and regional priorities.
• Lead in fast-paced, complex, and ambiguous environments, demonstrating sound judgment and the confidence to challenge the status quo and drive change.
• Demonstrate strong relational intelligence to inspire diverse stakeholders, influence without direct authority, and hold others accountable for delivering aligned outcomes.

Required Experience

• Proven experience managing social content ecosystems.
• Experience in content planning, User-Generated Content (UGC), community engagement, and issue escalation.
• Clear understanding of platform dynamics and audience behavior.

Work Environment

This role operates within a dynamic and sometimes ambiguous environment, requiring adaptability and strong leadership skills. The position involves significant collaboration with internal and external stakeholders to achieve campaign objectives.

Application Information

Candidates interested in this full-time PESO Activation Manager position at Mars in Jeddah are encouraged to apply.