Senior Associate Brand Management

About the Role

Bupa Arabia is seeking a Senior Associate - Brand Management to join their team in Jeddah. This full-time role focuses on the execution of brand strategies and campaigns, monitoring brand performance, and ensuring adherence to brand guidelines across all communications and assets.

Key Responsibilities

The Senior Associate will be responsible for supporting and executing various brand initiatives. This includes:

• Supporting the execution of the full-year initiative master plan.
• Executing brand campaigns and communications across multiple channels to raise awareness of Bupa's Value Proposition.
• Collaborating with relevant stakeholders, including communication, activation, and PR teams, to ensure successful campaign execution.

Brand Performance Reporting

A core aspect of this role involves tracking and reporting on brand performance. Key duties include:

• Assisting in monitoring brand performance and perception metrics.
• Preparing and issuing Launch recap reports detailing achieved results.
• Supporting the analysis of branding initiative effectiveness, providing recommendations for improvement, planning future KPIs, and forecasting performance.

Brand Guideline Execution and Compliance

Ensuring consistent brand representation is crucial. The Senior Associate will:

• Execute brand guidelines across all company assets and communications.
• Maintain a thorough understanding of Global Brand Guidelines and industry best practices.
• Liaise with external agencies to ensure strict compliance with brand guidelines and communicate requirements as needed.

Work Environment

This is a full-time position based in Jeddah, contributing to the brand management efforts of Bupa Arabia.