Senior Media Buyer

About the Role

Marina Fashion is seeking an experienced, results-driven Senior Media Buyer to lead the execution and optimization of paid advertising campaigns. This full-time position is based in Jeddah, Makkah, Saudi Arabia, and focuses on scaling e-commerce revenue and driving profitable growth. The ideal candidate will be responsible for managing advertising spend, identifying growth opportunities, and making data-driven decisions that directly impact business performance.

Key Responsibilities

• Plan, launch, manage, and optimize paid advertising campaigns across Meta (Facebook & Instagram), TikTok, Snapchat, X, Google Ads, and Google Display Network (GDN).
• Manage advertising budget allocation across channels, continuously reallocating spend based on performance, profitability, and growth opportunities.
• Develop quarterly media strategies supported by monthly and weekly plans, with daily campaign monitoring and optimization.
• Execute full-funnel performance strategies focused on customer acquisition, retargeting, conversion optimization, and profitable revenue growth.
• Plan and execute high-impact campaigns aligned with key retail seasons and promotional events.
• Collaborate with creative and content teams to develop, test, and optimize ad creatives based on performance insights.
• Implement, manage, and troubleshoot conversion tracking through GTM, GA4, advertising pixels, and Meta Conversions API (CAPI).
• Analyze attribution, customer journeys, and conversion funnels to identify inefficiencies and opportunities for improvement.
• Execute Store Visits campaigns where supported and develop measurement approaches to assess the impact of digital advertising on physical store sales.
• Deliver actionable weekly, monthly, and quarterly reports covering ROAS, CPA, CAC, conversion rates, revenue, and overall advertising efficiency.

Qualifications and Requirements

• Proven hands-on experience in media buying and performance marketing, with a strong background in e-commerce.
• Demonstrated experience personally managing SAR 1M+ in quarterly advertising spend, with measurable business results.
• Advanced proficiency in Meta Ads Manager, TikTok Ads Manager, Snapchat Ads, and Google Ads.
• Proven ability to scale conversion-focused campaigns while maintaining acquisition efficiency and profitability.
• Strong technical knowledge of GTM, GA4, conversion tracking, advertising pixels, and Meta CAPI.
• Solid understanding of campaign structures, bidding strategies, audience segmentation, creative testing, and retargeting.
• Strong analytical skills, commercial awareness, and the ability to turn performance data into actionable decisions.
• Experience in the Saudi or GCC market, preferably within fashion, retail, or e-commerce.
• 5-10 years of relevant experience.

Preferred Qualifications

• Experience working with Magento e-commerce platforms.
• Knowledge of server-side tracking, attribution modeling, and incrementality testing.
• Experience connecting online advertising performance with offline retail sales.
• Familiarity with CRM, email marketing, and WhatsApp marketing.
• Exposure to influencer marketing, Mawthooq, and marketplace advertising through Noon or Amazon.

Application Process

Along with your CV, please share details of one paid advertising campaign you have personally managed that demonstrates your experience. Include the advertising budget, platforms used, measurable results (including revenue and ROAS), key optimization decisions, and what you would approach differently today. Brand names and confidential information may be omitted. This submission should highlight your ability to translate advertising budgets into measurable business growth.