Brand & Communication Sr. Manager

About the Role

Abdul Latif Jameel is seeking a Brand & Communication Sr. Manager to join their team in Makkah, with operations spanning Jeddah and Makkah. This full-time role is crucial for strengthening and sustaining Lexus brand equity, preference, and relevance within Saudi Arabia. The successful candidate will ensure a clear, distinctive, and consistent brand positioning and communications direction for the Lexus brand.

Role Context and Objectives

The Brand & Communication Sr. Manager is accountable for translating Lexus global brand strategy into locally relevant brand and communication priorities. This involves building meaningful emotional connections with customers and communities, supporting business objectives, and enhancing the long-term value and reputation of the Lexus brand in the region.

Key Responsibilities

• Develop and maintain the Brand & Communications marketing calendar, aligning it with Product Planning’s strategic direction and the five-year Nenkei. This includes integrating future product launches, lifecycle priorities, and key brand initiatives.
• Ensure the quality and consistency of Lexus brand expression across all experiences, activations, partnerships, sponsorships, and key customer-facing initiatives to contribute to stronger customer and community engagement.
• Develop and maintain a consistent omnichannel brand experience aligned with Lexus brand strategy, effectively integrating partnerships, sponsorships, campaigns, product launches, and brand initiatives throughout the year.
• Enhance, maintain, and monitor the Lexus Brand Guidelines, ensuring consistent implementation across all customer-facing operations through semi-annual operational visits. This also involves ensuring alignment between ALJ corporate brand guidelines and Lexus global brand standards.
• Manage the effective allocation of Brand & Communications resources and demonstrate the contribution of brand investments to agreed brand and business objectives through defined performance measures.

Required Experience

Candidates should possess 2-5 years of relevant experience in brand management and communications. The role requires a professional capable of strategic planning and execution in a dynamic market environment.

Work Type and Location

This is a full-time position based in Makkah, Saudi Arabia, with responsibilities extending to Jeddah. The salary for this role will be disclosed during the recruitment process.