Assistant Marketing Manager

About the Role

Meituan is seeking an Assistant Marketing Manager to join its team in Riyadh, Saudi Arabia. This full-time role involves supporting the development and execution of marketing strategies within the fast-growing quick-commerce sector, contributing to a new business with significant growth potential.

Key Responsibilities

• Support the development and execution of brand and marketing plans, ensuring alignment with brand positioning, commercial priorities, and business objectives.
• Coordinate integrated marketing campaigns across various channels including digital, CRM, in-app, OOH, retail, and partnerships, ensuring consistent messaging and timely execution.
• Assist with content planning and brand communication, collaborating with agencies and internal teams to deliver relevant and locally resonant content for the Saudi market.
• Work with growth, commercial, product, and operations teams to support customer acquisition, activation, retention, category campaigns, and promotional initiatives.
• Support merchant partnerships, brand activations, and local initiatives, including briefing, coordination, execution follow-up, and post-campaign evaluation.
• Track e-commerce, quick-commerce, grocery, retail, and consumer trends in Saudi Arabia, monitoring competitor activities and translating findings into actionable recommendations.
• Manage day-to-day coordination with creative, media, production, and activation partners, maintaining timelines, deliverables, and budgets.
• Track campaign and channel performance using relevant marketing and business KPIs, preparing post-campaign reports, identifying learnings, and recommending optimizations.
• Collaborate with commercial, growth, product, operations, BI, design, and regional teams to ensure marketing plans are practical, data-informed, and aligned with business priorities.

Qualifications and Requirements

• A minimum of 5 years of relevant marketing experience, preferably in e-commerce, quick commerce, online retail, marketplaces, FMCG, or consumer technology.
• Demonstrated marketing experience in Saudi Arabia, with a strong understanding of local consumer behavior, media habits, cultural nuances, and market dynamics.
• Proven experience supporting or managing integrated marketing campaigns, brand communications, content, and promotional activities from planning through execution and reporting.
• Good understanding of digital marketing, customer acquisition, CRM, performance indicators, e-commerce funnels, conversion, retention, and promotional mechanics.
• Strong organizational and project management skills, capable of managing multiple workstreams, agencies, stakeholders, timelines, and budgets in a fast-paced environment.
• An analytical mindset, comfortable working with marketing and business data, identifying patterns, measuring campaign effectiveness, and translating insights into actions.
• Strong communication and collaboration skills, with the ability to work effectively across functions and with local and regional stakeholders.

Work Environment

This role operates within a new business in the quick-commerce sector, offering substantial room for professional growth. The work environment is characterized by a collaborative team atmosphere.