Associate Director Residential Marketing📣 إعلان

About the Role

Red Sea Global is seeking an Associate Director - Residential Marketing to join its team in Riyadh. This full-time role is responsible for defining, leading, and executing the strategic marketing and communications vision for the organization's residential portfolio. The position ensures alignment with commercial objectives and long-term brand strategy, providing leadership across integrated marketing, communications, brand positioning, and demand generation initiatives for Red Sea Residences.

Role Purpose and Strategic Impact

The Associate Director will work closely with the Marketing Director and senior business stakeholders to shape the residential marketing roadmap. This role is critical for driving awareness, engagement, and qualified lead generation, ensuring all initiatives support business growth, sales performance, and return on investment. The position is accountable for developing and executing asset-specific marketing strategies that enhance the positioning of each residential development while maintaining consistency with the Red Sea Global brand. A key focus is strengthening the company's presence within the luxury real estate market, targeting UHNWIs, HNWIs, investors, and strategic partners.

Key Responsibilities

• Develop and lead the overall marketing and communications strategy for Red Sea Global's residential developments, aligning with corporate objectives and brand positioning.
• Drive integrated marketing campaigns across digital, social media, paid media, PR, events, partnerships, website, CRM, email marketing, content marketing, print, film, and experiential channels.
• Lead the development of annual marketing strategies, go-to-market plans, and asset launch campaigns to maximize brand awareness and lead generation.
• Collaborate with executive leadership and various internal teams including Sales, Development, and Communications to ensure marketing strategies support business objectives.
• Define customer segmentation strategies, buyer journeys, and audience engagement plans tailored to luxury residential buyers and international target markets.
• Oversee the development of premium sales collateral, digital assets, brochures, films, presentations, websites, and brand experiences.
• Establish marketing performance frameworks using data analytics, customer insights, and market intelligence to optimize effectiveness and ROI.
• Monitor industry trends, luxury consumer behavior, and competitive landscapes to identify opportunities for innovation.
• Lead the planning, execution, and evaluation of international roadshows, exhibitions, investor events, and strategic partnerships.
• Manage relationships with creative, media, PR, digital, branding, production, and research agencies.
• Manage marketing budgets, procurement activities, agency contracts, and resource allocation.
• Develop executive-level presentations, business cases, and strategic recommendations for senior leadership.
• Lead, mentor, and develop a high-performing marketing team through coaching and capability development.
• Ensure all marketing initiatives comply with corporate brand guidelines, governance standards, and regulatory requirements.

Required Qualifications and Experience

• Over 10 years of demonstrated experience in developing and executing integrated marketing and communications strategies for large-scale, high-value developments or luxury brands.
• Strong experience within luxury real estate, destination marketing, hospitality, UHNWI, or HNWI sectors is highly preferred.
• Proven success in leading large-scale product launches, integrated campaigns, brand development, and commercial marketing initiatives.
• Strong understanding of customer acquisition strategies, CRM, digital marketing, performance marketing, marketing automation, content strategy, and analytics.
• Experience managing significant marketing budgets, agency partnerships, procurement processes, and vendor performance.
• Demonstrated ability to translate market intelligence and customer insights into commercially successful marketing strategies.

Essential Skills and Leadership Attributes

• Strong stakeholder management skills with experience influencing executive leadership and collaborating across multiple business functions.
• Excellent leadership, coaching, and people management capabilities with a proven track record of building high-performing teams.
• Strong commercial acumen with the ability to balance creativity, brand equity, customer experience, and measurable business outcomes.
• Exceptional presentation, communication, negotiation, and strategic planning skills.
• High level of analytical thinking, problem-solving ability, and decision-making capability in fast-paced, complex environments.
• Strong understanding of emerging marketing technologies, AI-enabled marketing solutions, digital transformation, and evolving media trends.

Work Environment and Collaboration

This full-time position in Riyadh requires fostering strong collaboration across internal departments, external partners, and operator stakeholders to ensure integrated execution and consistent customer experiences. The role involves providing leadership to the marketing team, promoting high performance, innovation, and continuous improvement while ensuring alignment with organizational priorities.