Branch Sales Manager Wholesales alfanar Electric

About the Role

Alfanar is seeking a Branch Sales Manager Wholesales to lead and manage all commercial and operational activities for a branch in Riyadh, Saudi Arabia. This full-time role focuses on achieving sustainable business growth, ensuring customer satisfaction, and maintaining operational excellence. The Branch Manager holds end-to-end business ownership of the branch, driving sales performance and ensuring compliance with corporate policies.

Key Responsibilities

• Lead, coach, and develop the branch team, including Sales Specialists, Key Account Managers, and Sales Support, to foster a high-performance culture.
• Manage the branch’s commercial performance, focusing on sales, collections, product mix, and market share, in alignment with corporate objectives.
• Develop and monitor branch business plans and sales plans (annual, quarterly, monthly).
• Drive revenue growth through existing customer development and new account acquisition, leading sales campaigns and strategic initiatives.
• Establish and maintain strategic relationships with key distributors, customers, and decision-makers, including leading negotiations for major commercial agreements.
• Manage customer credit exposure and collection performance, while improving branch financial performance and cost efficiency.
• Oversee sales pipeline management, monitor sales performance and KPIs, and ensure accurate sales forecasting using the C4C CRM system.
• Coordinate with various Head Office departments such as Supply Chain, Marketing, Finance, and Customer Service to support business requirements.
• Ensure full compliance with pricing policies, commercial controls, company procedures, and ethical standards, maintaining a safe and secure working environment.

Leadership and Management

• Set individual performance objectives, conduct performance reviews, and establish development plans for the team.
• Conduct joint customer visits and provide on-the-job coaching to the sales team.
• Promote employee engagement, accountability, collaboration, customer focus, and ethical conduct within the branch.
• Recruit, recognize, and cultivate high performers to build a robust second line of management.
• Address low performance through guidance or necessary action, ensuring fair treatment and performance-based assessment.

Operational and Strategic Management

• Analyze competitor activity, market developments, and business trends to recommend appropriate commercial actions.
• Coordinate with Supply Chain to maintain healthy inventory levels and stock rotation, and control branch assets.
• Transform corporate goals into actionable business plans, monitoring performance and initiating corrective actions.
• Develop and improve organizational structure and business processes, seeking automation opportunities.
• Ensure accurate reporting and documentation of commercial and operational activities, promoting risk awareness and sound business governance.

Qualifications and Experience

• A minimum of 10 years of relevant experience in a similar role.
• Demonstrated ability to take full responsibility for operations and deliver results in a timely manner with required quality and cost.
• Proficiency in navigating IT solutions relevant to the job and business, promoting the use of automated systems.
• Ability to anticipate problems and make proactive, timely decisions.
• Commitment to quality as a prime competitive advantage and adaptability to new techniques, technologies, and business models.

Work Environment

This is a full-time position based in Riyadh, Riyadh, Saudi Arabia. The role requires ensuring a safe, secure, and legal work environment in accordance with standard regulations.