Brand and Communication Senior Manager📣 إعلان

About HungerStation

HungerStation, a key entity within the Delivery Hero Group, operates as a pioneering local delivery platform focused on delivering fast, easy, and reliable experiences. Delivery Hero is headquartered in Berlin, Germany, with operations spanning approximately 65 countries globally. This full-time role for a Brand and Communication Senior Manager is based in Riyadh, Saudi Arabia, and requires 5-10 years of experience in a relevant field.

Role Overview

The Brand and Communication Senior Manager will lead HungerStation’s top-of-the-funnel brand strategy, oversee the holistic in-app visual identity, and manage end-to-end media planning and execution. This position is central to driving top-of-mind awareness and ensuring robust brand health across all customer touchpoints.

Brand Strategy and Identity

• Lead the proactive development of the holistic brand experience, seasonal direction, and identity governance across all customer touchpoints.
• Oversee the app's overall look and feel, ensuring seamless transformation during key seasonal moments (*, Ramadan splash screens, app themes, and tiles).
• Ensure consistent alignment with the Product team, ensuring new features are launched with a defined identity and clear usage guidelines.
• Align brand priorities with Food Marketing, QC Marketing, and other functions to ensure campaigns collectively strengthen a consistent HungerStation brand.

Media Planning and Performance Analytics

• Translate campaign goals into clear media objectives, KPIs, targeting strategies, and channel roles tailored to specific audience conversion journeys.
• Establish rigorous campaign tracking requirements, including deep links, attribution frameworks, and naming conventions, for accurate evaluation.
• Evaluate the overall media mix to identify relevant placement opportunities, challenging agency recommendations to ensure efficiency and clear rationale.
• Build stronger media best practices across the team, establishing campaign setup standards, tracking checklists, and performance benchmarks.
• Monitor key brand-health indicators, including top-of-mind awareness (TOM), consideration, brand preference, sentiment, and share of voice.
• Monitor campaign performance and budget run rates closely to identify variances and take immediate corrective action.
• Analyze campaign results beyond topline metrics, translating findings into actionable optimization recommendations and future communication strategies.

Agency and Budget Management

• Manage relationships with media agencies to maintain execution quality, resolve issues, and ensure campaigns are launched accurately and on time.
• Identify clear execution processes to reduce split ownership and avoid delays during campaign setups.
• Manage and own the budgeting cycle, providing input to the budgeting process.
• Ensure effective utilization of the function's budget and report accurately on progress and challenges.
• Investigate and propose implementing strategies that result in a positive financial impact for HungerStation.

Strategic Planning and Team Leadership

• Contribute to the development and execution of the Division’s OKRs, ensuring alignment with other Functions' heads.
• Make critical decisions that support the Division’s strategic and tactical direction.
• Establish plans for respective functions/teams and provide inputs that support the Division’s goals and objectives.
• Measure and track relevant OKRs and metrics to ensure goal achievement and take corrective actions when necessary.
• Follow all relevant policies, procedures, and processes for daily work to be carried out in a controlled and consistent manner.
• Contribute to the identification of opportunities for continuous improvement of processes and practices.
• Uphold a high-performance working environment and promote HungerStation’s Values.
• Set performance objectives, provide support, evaluate direct reports, and provide regular feedback.
• Participate in the identification and recruitment of key talents for the function.
• Provide clear direction, prioritize tasks, assign and delegate responsibility, and monitor workflow.
• Provide opportunities for team members to suggest, participate in, and contribute to improvement, innovation, and knowledge-sharing initiatives.