Brand Manager F&B

About Cenomi Retail

Founded in 1990, Cenomi Retail has introduced over 80 international retail and F&B brands to Saudi Arabia, including Zara, Mango, Aldo, Cinnabon, and Subway. The company operates more than 1,600 stores across 100 shopping centers in 11 countries, focusing on growth and unique brand partnerships.

Role Overview

Cenomi Retail is seeking a Brand Manager F&B to lead an assigned Quick Service Restaurant (QSR) brand as an end-to-end business. This full-time position is based in Riyadh, Saudi Arabia, and requires 8-12 years of experience. The Brand Manager will ensure consistent brand standards, exceptional guest experience, disciplined operations, engaged teams, sustainable sales growth, and the achievement of approved profit and loss (P&L) plans. This role serves as the primary contact between Cenomi Retail and the Brand Principal/Franchisor, responsible for translating brand strategy into effective store-level execution across the market.

Key Responsibilities

• Act as the primary point of contact for the Brand Principal/Franchisor on all business matters, including operations, training, product, quality, marketing, development, supply chain, and financial performance.
• Lead daily brand operations across all assigned restaurants, ensuring safe, efficient, and guest-focused execution.
• Own the brand P&L and deliver approved targets for sales, gross margin, restaurant contribution, EBITDA, and cash performance.
• Ensure consistent end-to-end guest journey across all channels and compliance with food safety, quality, service, and franchise operating standards.
• Manage the brand training agenda in partnership with Learning & Development and the Brand Principal, ensuring employee certification and capability development.
• Coordinate menu innovation, product trials, operational validation, and marketing campaign execution.
• Partner with Supply Chain to ensure product availability, approved sourcing, and inventory health.
• Develop and execute the annual brand business plan, translating company strategy into measurable priorities.

Decision Rights and Accountability

• Recommend and execute actions to achieve the approved brand strategy, budget, and operating plan within delegated authority.
• Approve routine operating decisions and expenditure within the approved budget and delegation-of-authority limits.
• Stop or escalate any practice that creates a material food safety, people safety, legal, financial, reputational, or brand compliance risk.
• Remain accountable for brand results, proactively resolving dependencies and escalating unresolved risks.

Key Performance Indicators

• Financial: Net sales growth, budget accuracy, gross margin, restaurant contribution/EBITDA, food and labor costs.
• Commercial: Transactions/traffic, average transaction value (ATV), product mix, delivery sales, new product performance.
• Guest: Guest rating/NPS, complaint rate, order accuracy, speed of service.
• Operational: Brand audit/OER score, food safety score, quality, service, cleanliness, equipment uptime.
• People & Training: Training completion, manager bench strength, employee turnover, engagement, safety performance.
• Brand Partnership: Quality of reporting, closure of Brand Principal actions, compliance with franchise standards.

Working Relationships

The Brand Manager will collaborate internally with Operations leadership, Finance, HR, Marketing, Supply Chain, and other departments. External relationships include the Brand Principal/Franchisor, suppliers, delivery aggregators, landlords, consultants, auditors, and regulatory authorities.