Business Development Manager

About BIC

BIC is a community of brands focused on creating simple and functional products. With over 75 years of history, BIC is committed to growing its brands by innovating everyday essentials in sustainable and responsible ways. The company culture encourages a proactive approach, empowering individuals to take ownership and contribute their unique perspectives to global initiatives.

Role Overview

BIC is seeking a Business Development Manager to drive growth and expansion for its Shavers, Lighters, and Stationery product categories in the KSA market. This full-time role, based in Riyadh, Saudi Arabia, involves developing and executing strategic business plans, managing distributor relationships, and achieving sales targets to increase market share. The primary objective is to enhance net sales and profitability with a focus on value while ensuring compliance with company policies and local regulations. The ideal candidate will possess 5-10 years of experience and a deep understanding of the KSA market.

Key Responsibilities

• Develop and implement comprehensive business development strategies to achieve sales targets and market share growth.
• Conduct market analysis to identify trends, opportunities, and the competitive landscape in KSA.
• Identify, evaluate, and onboard new distributors to expand market coverage.
• Establish and maintain strong relationships with existing distributors, conducting regular performance reviews and negotiating contracts.
• Develop and execute sales and marketing plans with distributors to drive product availability.
• Monitor and analyze sales data to identify areas for improvement and implement corrective actions.
• Prepare and manage budgets for the business development function, monitoring financial performance and working with the finance team for accurate forecasting.
• Ensure all business activities comply with relevant laws, regulations, and company policies, and mitigate associated risks.
• Provide regular reports to senior management on market performance and business development activities.
• Communicate effectively with internal stakeholders and serve as the primary point of contact between the company and distributors.

Key Performance Indicators

• Achieve year-over-year sales growth and increase market share across all product categories in KSA.
• Improve profit margins and overall profitability through effective cost management and pricing strategies.
• Measure and enhance distributor performance based on sales volume, market coverage, and adherence to agreed terms.
• Ensure high customer satisfaction and retention through quality products and distributor service.
• Successfully onboard and manage new distributors to expand market presence.
• Optimize inventory turnover rates for efficient supply chain management.
• Maintain strict adherence to budgetary guidelines and achieve financial targets.
• Measure the effectiveness of marketing and promotional campaigns in driving sales and brand awareness.
• Monitor and enhance the performance of the commercial direct report, ensuring individual and team objectives are met.

Qualifications and Experience

• 5-10 years of relevant experience in business development or a similar role.
• Deep understanding of the KSA market dynamics and competitive landscape.
• Proven ability to develop and execute strategic business plans.
• Experience in managing distributor relationships and negotiating contracts.
• Strong financial acumen, including budget management and sales forecasting.
• Proficiency in market analysis and sales data interpretation.

What BIC Offers

This role provides an opportunity to work for an international FMCG leader with established brands. The successful candidate will join a motivated team and have opportunities for growth within a global organization.