Marketing and communication specialist

About the Role

ITCAN TECHNOLOGY and DIGITAL MARKETING is seeking a Marketing and Communication Specialist to join their team in Riyadh. This full-time role focuses on managing the company's narrative and executing daily communication strategies. The specialist will be responsible for translating strategic objectives into clear messaging and consistent brand presence across all communication channels.

Role Context and Objectives

The Marketing and Communication Specialist will ensure that the company's message is clearly understood by brands, investors, creators, and the broader market. This involves developing structured messaging, repeatable communication systems, and maintaining a consistent brand identity across all touchpoints, including the website, presentations, social media, and event materials.

Key Responsibilities

• Consolidate and manage the messaging framework for various audiences, including brands, investors, and creators.
• Develop and maintain positioning statements, differentiators, and elevator pitches.
• Create and update FAQs and objection-handling frameworks.
• Develop structured talking points for founders to ensure consistent internal and external communication.
• Coordinate founder communication strategy, including scheduling and topic allocation.
• Prepare founders for investor meetings, events, media interviews, and fundraising discussions, including developing interview briefs with anticipated questions and structured responses.
• Coordinate media training providers as needed.
• Build and manage a strategic content and communications calendar aligned with key seasons, events, and company milestones.
• Drive weekly communication execution across relevant channels.
• Ensure messaging is simple and accessible for non-performance audiences.
• Oversee brand consistency across all communication materials.
• Develop clear creative briefs and manage timelines with designers, freelancers, and agencies, ensuring outputs align with positioning and reduce revision cycles.
• Conduct competitive and market research to track messaging trends and identify positioning gaps, translating insights into actionable strategic recommendations.
• Plan and execute event communication strategies (pre-event, during-event, post-event), coordinating booth messaging, collateral needs, and narrative amplification.

Qualifications and Experience

• A minimum of 5 to 10 years of experience in marketing and communications.
• Demonstrated ability to develop and execute communication strategies.
• Experience in managing brand narrative and consistency across multiple platforms.

Work Type and Location

This is a full-time position based in Riyadh. The salary for this role will be discussed during the interview process.