Marketing Executive (Saudi National) LIONS

About the Role

Informa PLC is seeking a Marketing Executive (Saudi National) to join the LIONS Riyadh team. This full-time position, based in Riyadh, requires 2-5 years of experience and focuses on planning and implementing marketing campaigns to achieve business targets and objectives for LIONS Riyadh. The role involves supporting the delivery of audience-led campaigns across various channels, engaging audiences in Saudi Arabia, the GCC, and international markets.

About Tahaluf and LIONS Riyadh

Tahaluf, a joint venture between Informa PLC, the Saudi Federation for Cybersecurity, Programming and Drones (SAFCSP), and the Events Investment Fund (EIF), is a B2B live and on-demand events organiser in Saudi Arabia. Tahaluf is known for large-scale events such as LEAP, Cityscape, Black Hat MEA, and CPHI Middle East. LIONS Riyadh, launched by Tahaluf in partnership with LIONS and Saudi Arabia’s Ministry of Media, is a distinct Festival within the global LIONS community. It aims to amplify Middle Eastern creativity on the global stage, showcasing regional talent and connecting creative industries with leading networks and brands. The inaugural three-day Festival will take place at KAFD, Riyadh, from 6–8 December 2027.

Key Responsibilities

• Design and deliver targeted content across multiple platforms to increase audience engagement and retention.
• Execute media plans and produce marketing communications materials using relevant visual assets and content.
• Create impactful, audience and insight-led content appropriate to each channel, with strong proofreading and attention to detail.
• Support the execution of integrated campaigns across email, social media, digital, web, CRM, and partner channels.
• Transform LIONS Riyadh speakers, content, partnerships, and Festival announcements into engaging campaign moments.
• Support the development of audience-specific messaging for CMOs, creative leaders, agencies, brands, creators, and emerging talent.
• Employ a metrics-driven approach to outbound activity and demonstrate a strong understanding of data importance.
• Track campaign performance, engagement, and conversion, using insights to improve future activity.
• Conduct market research to understand audiences, competitors, and market trends, with a focus on customer insight and experience.
• Monitor creative, media, marketing, and cultural trends to identify relevant content and campaign opportunities for LIONS Riyadh.
• Build positive relationships with internal colleagues, agencies, partners, and external stakeholders.
• Work closely with Marketing, Content, PR, Creative, and Commercial teams to support joined-up campaign delivery.
• Maintain strong consistency across LIONS Riyadh messaging, tone of voice, and campaign assets.
• Support social media and community engagement activity before, during, and after the Festival.
• Assist with onsite marketing activity and real-time content during LIONS Riyadh as required.

Qualifications and Experience

• 2-5 years of experience in a relevant marketing role.
• Demonstrated ability to plan and implement marketing campaigns.
• Experience in supporting marketing strategies and commercial objectives.
• Proficiency in delivering audience-led campaigns across digital, social, CRM, content, and partner channels.

Required Skills and Attributes

• Curious, creative, and culturally aware.
• Strong interest in marketing, media, advertising, creativity, and emerging trends.
• Excellent copywriting skills with strong proofreading and attention to detail.
• Ability to work collaboratively with internal and external stakeholders.
• Strong understanding of data and metrics-driven approaches to marketing.

Work Environment

This is a full-time position based in Riyadh, Saudi Arabia. The role involves working within a team that fosters collaboration and creativity, contributing to large-scale projects under the guidance of a supportive leadership team.