Marketing Executive

About the Role

Bateel International is seeking a Marketing Executive to join their team in Riyadh, Saudi Arabia. This full-time role involves supporting various high-quality marketing, PR, and social media initiatives for the company's Boutiques, Cafes, and Corporate Business. The Marketing Executive will manage multiple projects independently and collaboratively, contributing a creative perspective to ensure Bateel’s brand is well-presented and optimized.

Key Responsibilities

• Manage the production of marketing collaterals, including brochures, catalogues, POS materials, digital assets, environmental branding, and packaging, ensuring brand guideline compliance and delivery within brief and budget.
• Liaise with franchises and outer market managers for the design and distribution of marketing collaterals, ensuring full compliance with brand standards.
• Manage all photo assets, from archiving existing images to coordinating new internal and third-party shoots.
• Oversee the packaging development process in collaboration with the Creative Director and Production Assistant.

Digital and Social Media Management

• Assist in preparing and delivering digital marketing activity plans, suggesting social media strategies and schedules based on market trends and competitor activity.
• Provide ongoing support for Bateel's social media efforts.
• Manage email and SMS communications, including asset creation, stakeholder sign-off, campaign execution, and reporting.
• Assist in the maintenance and optimization of the Corporate and e-commerce websites, including editing images, graphics, and managing content.
• Efficiently manage the online product catalogue.
• Monitor Café customer reviews across leading platforms such as TripAdvisor, Zomato, Four Square, and Google+.

PR and Events Coordination

• Serve as the day-to-day liaison with the PR agency, providing briefs and imagery to support monthly PR strategies and proofreading proposed releases.
• Establish and maintain relationships with key media contacts to maximize editorial opportunities.
• Liaise with mall marketing and PR contacts to ensure monthly coverage using brand content.
• Manage influencer marketing initiatives and collaborations across active markets.
• Oversee the timely handling of media and influencer gifting processes, including sourcing, costing, handling, and delivery.

Administrative Support

• Manage Bateel’s online asset library for all brands, ensuring images are up-to-date and accessible.
• Safeguard Bateel brand standards online and offline across all markets, including the Franchise network.
• Manage the LPO and invoicing process, from initial request to monthly budget reporting.
• Ensure accurate and timely delivery of various monthly reports by the Marketing Executive team.

Qualifications and Experience

Candidates should possess 2-5 years of relevant experience in marketing roles. This full-time position requires an individual capable of managing multiple projects and contributing creatively to marketing initiatives.