Marketing Manager Saudi National

About DMG Events

DMG Events is an international exhibitions and publishing company that attracts over 425,000 visitors annually to its global portfolio of 80 exhibitions. The company's objective is to accelerate business through face-to-face events, facilitating networking, learning, and business opportunities. DMG Events is part of the Daily Mail Group Trust (DMGT), a multinational portfolio of companies with total revenues of £2bn, providing information, analysis, insight, events, news, and entertainment.

The Role of Marketing Manager

DMG Events is seeking a Marketing Manager (Saudi National) to join their team in Riyadh, Saudi Arabia. This full-time role involves developing and delivering integrated marketing strategies and campaigns for exhibitions, conferences, awards, and digital products. The Marketing Manager will lead marketing activities across assigned portfolios, focusing on audience growth, exhibitor and visitor engagement, brand development, digital performance, and strategic partnerships, while managing budgets effectively and collaborating with stakeholders.

Key Responsibilities

• Develop and implement integrated marketing strategies for various products, aligning with business objectives and event goals.
• Define target audiences, customer segments, personas, value propositions, and messaging strategies to enhance campaign effectiveness.
• Manage and optimize marketing budgets, ensuring accurate tracking and efficient resource utilization.
• Develop and manage marketing calendars, campaign schedules, and content plans to ensure timely delivery of activities.
• Oversee the creation and delivery of marketing materials across multiple channels, maintaining brand standards.
• Manage data management and audience development initiatives, focusing on data governance, enrichment, and database maintenance.
• Monitor campaign performance through analytics, reporting, and insights to improve marketing effectiveness and achieve KPIs.
• Manage digital channels, including websites, email marketing, and social media, to enhance event visibility and engagement.
• Develop and manage relationships with media partners, industry associations, and external stakeholders to increase event exposure.
• Source, appoint, and manage external suppliers and agencies to support marketing delivery.
• Support sales and event teams with market research, insights, and marketing materials to strengthen strategic partnerships and commercial opportunities.
• Stay updated with emerging marketing trends, technologies, and best practices to continuously improve campaign strategies and performance.

Required Experience

• Candidates should possess 5-10 years of relevant experience in marketing management.

Work Environment

This is a full-time position based in Riyadh, Saudi Arabia, within an international exhibitions and publishing company focused on accelerating business through face-to-face events.