Product Marketing Specialist (Consumer & OTC business)

About the Role

Roche is seeking a Product Marketing Specialist (Consumer & OTC business) to join their team in Riyadh. This full-time position is responsible for driving brand and category growth through consumer-centric strategies and strong commercial execution. The role focuses on consumer acquisition, retention, and loyalty, while strengthening product positioning and delivering sustainable business results across various channels.

Role Overview

The Product Marketing Specialist will lead the Consumer & OTC business by developing and executing impactful Go-to-Market plans. This involves close collaboration with regional and local cross-functional teams to achieve success with shoppers, customers, and consumers across retail, pharmacy, and digital platforms.

Key Responsibilities

• Lead end-to-end brand and product lifecycle management for the Consumer & OTC portfolio, including launches, renovations, pricing strategy, value proposition development, and portfolio optimization.
• Own and execute integrated Go-to-Market strategies across retail, pharmacy, and e-commerce channels to drive category growth and market share.
• Translate consumer and shopper insights into brand strategies, campaigns, and activations that drive acquisition, repeat purchase, and brand loyalty.
• Drive category management initiatives, including assortment strategy, shelf positioning, pricing architecture, and promotional planning to maximize category and brand performance.
• Develop and execute consumer acquisition and retention programs, including loyalty initiatives, digital engagement, and omnichannel campaigns.
• Lead trade marketing execution, including in-store visibility, promotional mechanics, bundles, and point-of-sale materials to increase conversion and shopper impact.
• Monitor market trends, competitor activity, and consumer behavior to identify growth opportunities and optimize brand positioning.
• Track and analyze key performance indicators such as sell-out, market share, penetration, repeat purchase, and return on marketing investment, and drive action plans accordingly.
• Collaborate with cross-functional teams (Sales, Trade Marketing, Supply Chain, Finance, Regulatory, and Digital) to ensure flawless execution and strong business outcomes.
• Ensure all activities comply with local regulations, company policies, and quality standards while maintaining a superior consumer experience.
• Strategically map and engage Key Opinion Leaders (KOLs) and Healthcare Professionals (HCPs) through direct interactions to accelerate product adoption.
• Coordinate and execute launch-related educational meetings and workshops, including the development of supporting tools and materials.

Required Experience

• Candidates should possess 2-5 years of relevant experience.

Work Environment and Field Presence

This role requires more than 50% of working time to be spent in the field, maintaining a strong customer-facing presence to drive direct engagement with customers.

Application Process

Join Roche, where every voice matters, and contribute to preventing, stopping, and curing diseases while ensuring access to healthcare.