Sales Representative

About the Role

As a Sales Representative, you will be responsible for serving customers in the hotel, restaurant, bakery, café, and catering sectors within Riyadh. This full-time role focuses on driving profitable growth, acquiring new customers, managing sales and collections, and providing professional customer service. The company supplies specialty flour, bakery and pastry ingredients, dairy products, butter, chocolate, and various fillings.

Key Responsibilities

• Identify and acquire new customers across hotels, restaurants, bakeries, cafés, and catering companies.
• Conduct field visits to build and maintain relationships with purchasing teams, chefs, business owners, and decision-makers.
• Understand customer needs and recommend suitable products, detailing their technical and commercial benefits.
• Coordinate product samples and trials, follow up on results, and convert successful trials into repeat orders.
• Prepare quotations, negotiate terms, and close deals in adherence to approved pricing, discount, and credit policies.
• Achieve sales, profitability, new-account acquisition, and collection targets while growing existing accounts.
• Coordinate orders with warehouse and logistics teams to ensure accurate and timely deliveries.
• Follow up on outstanding payments and statements with the finance department, addressing any reasons for delays.
• Monitor market and competitor activity, and report on visits, opportunities, sales forecasts, and customer needs.
• Maintain customer and opportunity records within the company system and manage customer complaints through to resolution.

Required Qualifications and Experience

• Proven B2B sales experience is required, with a preference for experience in food products, bakery and pastry ingredients, or the hospitality sector.
• Strong communication, negotiation, presentation, persuasion, and relationship-building skills.
• Ability to quickly learn about company products, their applications, and customer needs.
• Proficiency with computers and Microsoft Office applications, including Excel, Word, and email.
• Ability to use sales and customer management systems; familiarity with Odoo is an advantage.
• Must possess a valid Iqama and a valid Saudi driving license.
• Currently resides in Riyadh and is willing to conduct regular customer field visits.

Work Environment

This is a full-time position based in Riyadh, requiring frequent field visits to customer locations. The role involves working independently to manage a sales territory while collaborating with internal teams such as warehouse, logistics, and finance.