Senior Marketing Manager

About the Role

A Global Marketing Agency is seeking a Senior Digital Marketing Manager to lead digital marketing strategy and execution for a major global technology brand. This full-time position is based in Riyadh, Saudi Arabia, and involves driving integrated digital campaigns and audience engagement within the Saudi market.

Role Overview

The Senior Digital Marketing Manager will be responsible for translating business objectives into effective, data-driven marketing campaigns. The role requires close collaboration with the client and internal agency teams to deliver digital experiences that align with global brand objectives and resonate with local audiences.

Key Responsibilities

• Lead the development and execution of integrated digital marketing strategies and campaigns across multiple channels.
• Manage digital campaign planning, implementation, optimisation, and performance reporting against agreed KPIs and business objectives.
• Oversee digital media channels, including paid social, paid search, display, programmatic, SEO, and other relevant digital touchpoints.
• Develop an understanding of the Saudi consumer landscape, digital behaviours, cultural nuances, and emerging market trends.
• Collaborate with clients to understand business priorities, translate briefs into actionable digital strategies, and provide strategic recommendations.
• Manage campaign budgets, media performance, and ROI, utilising data and insights for continuous improvement.
• Work with internal media, creative, social, content, analytics, and account management teams to deliver cohesive campaigns.
• Analyse campaign performance and consumer insights, producing reports and actionable recommendations for clients and stakeholders.
• Manage multiple projects and deadlines, ensuring high-quality delivery.
• Identify opportunities for innovation, testing new digital platforms and technologies, and implementing best practices.
• Build and maintain client relationships, acting as a trusted digital marketing partner.
• Stay informed on developments in digital marketing, marketing technology, platform capabilities, and the wider technology sector.

Qualifications and Experience

• 6-10 years of experience in digital marketing.
• Strong digital marketing expertise and a strategic mindset.
• Ability to translate business objectives into effective, data-driven marketing campaigns.
• Commercially minded with a focus on measurable business growth.

Work Environment

This role offers exposure to integrated digital marketing campaigns within the Saudi market, working with a leading global agency on an international technology brand. The environment is collaborative and fast-paced, providing opportunities to develop strategic and leadership capabilities.