Social Media Officer📣 إعلان

منذ ساعتين تقريبا

	نوع العقد	دوام كامل
	طبيعة الوظيفة	بالموقع
	الموقع	الرياض

وصف الوظيفة

About ABYAT and the Role

ABYAT, established in Kuwait in September 2005, is a prominent retail store in the Middle East, offering over 22,000 products for home improvement across 22,000 square meters. The company is actively expanding its presence in Saudi Arabia, Qatar, and the UAE. We are seeking a full-time Social Media Officer to join our team in Riyadh, Saudi Arabia.

Role Overview

The Social Media Officer will manage the daily execution of ABYAT’s social media platforms, ensuring consistent publication of engaging, relevant, and high-quality content across all active channels. This is a hands-on role that combines social media management, content creation, short-form video production, creative design, on-site filming, and content organization. The ideal candidate will possess a strong creative eye, an understanding of Saudi social media trends, and the ability to manage content from initial concept through filming, editing, publishing, and performance monitoring.

Key Responsibilities

Social Media Management & Publishing: Manage daily publishing, scheduling, and formatting of posts, stories, reels, and other content. Maintain ABYAT’s presence across platforms including Instagram, TikTok, Snapchat, LinkedIn, and Pinterest. Ensure visual consistency and brand alignment, and monitor Saudi social media trends, platform updates, and algorithm changes.
Content Creation & Production: Plan, script, film, edit, and publish engaging short-form video content for various vertical platforms. Capture relevant content at ABYAT stores, showrooms, events, activations, and campaign locations. Produce content covering product launches, seasonal campaigns, showroom updates, and other brand activities. Support event coverage as an on-camera presenter and record professional voiceovers as required.
Creative Design & Video Editing: Create social media visuals including static posts, carousels, infographics, and story templates using Adobe Creative Suite. Ensure all visuals, captions, copy, and video content adhere to ABYAT’s brand guidelines, tone of voice, and visual standards. Review content for accuracy, quality, and alignment with campaign objectives before publishing.
Content Banking & Asset Management: Build and maintain an organized content bank containing raw footage, edited content, templates, and other digital assets. Regularly review available content to identify gaps and proactively create or request new content to support upcoming campaigns and social media requirements.
Brand Alignment & Coordination: Maintain consistency in branding, messaging, visual identity, and content quality across all social media channels. Coordinate with internal teams to support marketing campaigns, product launches, events, and showroom updates, managing multiple content requirements and deadlines.

Qualifications and Experience

Bachelor’s degree in Marketing, Digital Marketing, Media, Communications, Graphic Design, or a related field.
Minimum of 3–5 years of experience in social media management, content creation, or digital marketing.
Hands-on experience managing platforms such as Instagram, TikTok, Snapchat, LinkedIn, and Pinterest.
Strong experience in publishing, scheduling, formatting, and optimizing social media content.
Hands-on experience planning, filming, editing, and publishing short-form video content.
Proficiency in Adobe Creative Suite, particularly design and video-editing tools.
Experience creating and maintaining content banks, media libraries, templates, and digital assets.
Experience within retail, home furnishing, lifestyle, or consumer brands is an advantage.

Required Skills and Attributes

Strong creative eye with excellent attention to detail and visual consistency.
Good communication and presentation skills, including comfort appearing on camera and recording voiceovers.
Strong understanding of Saudi social media trends, audience behavior, and platform formats.
Flexibility to travel to stores, showrooms, events, and other locations for content production as required.