Trade Marketing Manager Beverages

📣 إعلان

منذ ساعتين تقريبا

	نوع العقد	دوام كامل
	طبيعة الوظيفة	بالموقع
	الموقع	الرياض

وصف الوظيفة

About the Role

PepsiCo is seeking a Trade Marketing Manager - Beverages KSA to lead the trade marketing agenda for the Beverages business in Saudi Arabia. This full-time role, based in Riyadh, serves as a central interface between PepsiCo Marketing, Franchise teams, and bottlers’ Trade Marketing organizations. The manager will translate brand and commercial strategies into in-market execution, ensuring optimal allocation and governance of trade investments across channels to drive sustainable volume, share, and profitability growth.

Key Responsibilities

Lead the development and execution of annual and quarterly Trade Marketing strategies for KSA Beverages.
Translate category and brand priorities into channel-specific activation plans across Modern Trade (MT), Traditional Trade (TT), Away From Home (AFH), and e-Commerce.
Build and deploy a comprehensive trade marketing calendar, including key seasons, new product launches, and promotions.
Drive channel planning as part of Joint Business Planning with bottlers.
Act as the primary liaison between PepsiCo and bottlers’ Trade Marketing teams, ensuring alignment on priorities, activation frameworks, and execution standards.
Lead regular forums with bottlers to track performance and align on actions.
Serve as a key interface for PepsiCo Marketing, Franchise teams, Channel teams, and Bottlers' teams, ensuring strong alignment between consumer campaigns and in-store activation.
Manage trade spend planning, tracking, and prioritization by channel, establishing frameworks for effective and efficient allocation of all trade investments.
Monitor the ROI of activations and continuously reallocate funds to opportunities with the highest return.
Lead the execution of Below-The-Line (BTL) activations and customer programs, ensuring best-in-class execution across channels for store visibility, promotions, and innovation launches.
Develop and deploy channel playbooks and activation toolkits.
Track key performance indicators (KPIs) including volume, share, distribution, and activation effectiveness.
Leverage internal and external insights to refine plans and identify growth opportunities, establishing dashboards and feedback loops.
Lead trade readiness and execution of New Product Development (NPD) launches across channels.
Identify and scale successful activation ideas across channels and geographies, contributing to mid- and long-term growth planning cycles.

Qualifications and Experience

5-10 years of experience in trade marketing or a related commercial role.
Strong understanding of Saudi market dynamics and beverage channels.
Proven experience working in a franchise or multi-bottler environment is preferred.
Strong financial acumen with experience managing trade budgets and investments.