مدير تسويق📣 إعلان

Join Americana Restaurants as a Marketing Manager!
We are looking for a dynamic and experienced Marketing Manager to enhance our brand and drive consumer engagement. As the largest restaurant operator in the MENA region, you will play a critical role in leading our marketing strategies across the region.

Role Purpose:
The Marketing Manager will play a vital role in exciting and delighting consumers of all ages with our well-known brands. This is achieved by leading brand strategy implementation, executing marketing campaigns, managing marketing at the Kingdom level, optimizing the marketing budget, and developing actionable insights from both business and consumer data.

Key Accountabilities:

• Brand Strategy Implementation: Build brand affinity through understanding consumer behavior and market trends, and develop annual marketing plans.
• Implement Marketing Campaigns: Execute marketing initiatives in line with annual development plans and coordinate flawless campaign execution.
• Country Level Marketing Management: Act as Brand Leader for sales and operations planning, ensuring budget control and implementing local marketing strategies.
• Insights Development: Create contingency plans based on data analysis and keep abreast of market trends and competitor activities.
• Budget Optimization: Plan and manage a marketing budget ensuring maximum ROI.
• Stakeholder Relations: Collaborate with various teams and manage agency relationships to craft compelling marketing strategies.
• Team Leadership: Build and develop a high-performing team, ensuring effective onboarding and employee engagement.

Education:
Bachelor’s degree in marketing, digital, sales, or a related field.

Experience:
810 years in marketing within the Quick Service Restaurant or Food & Beverage sector. Proven ability to manage multiple projects and possess strong communication skills.

Region Specific:
Experience in the Middle East and fluency in Arabic and English is advantageous. Cultural sensitivity and the ability to promote diversity are essential.

The role requires some regular travel within the region and occasional international travel.

About the Role
Food People is working with a fast-growing FMCG business in Saudi Arabia to find a creative and hands-on Marketing Manager. In this role, you will play a central role in managing brand equity, consumer engagement, and marketing effectiveness for the company’s portfolio, while shaping its brand identity and market presence.

Key Responsibilities

• Define and refine brand architecture, value propositions, and positioning across multiple product categories.
• Design and oversee multi-channel marketing campaigns tailored to target audiences.
• Lead the analysis of market and consumer data to inform branding decisions.
• Collaborate with internal teams to ensure consistent brand messaging across all touch points.
• Act as a brand guardian across product lines, ensuring adherence to positioning and quality standards.
• Monitor marketing performance against KPIs and propose enhancements where needed.
• Present marketing plans based on performance and market intelligence.
• Manage relationships with creative, media, and research agencies maintaining brand standards.

Key Ingredients

• In accordance with regulations of Saudi Arabia, this position is open to nationals only.
• Strong FMCG experience in marketing and branding.
• Minimum of 7 years of work experience in marketing.
• Experience in the beverage industry is preferred.
• Deep understanding of the Saudi market and wider GCC consumer behaviour.
• Hands-on, adaptable and confident working in entrepreneurial, high-growth businesses.
• Skilled in managing multiple projects, stakeholders and agency partners simultaneously.

*Please note, only candidates with relevant experience will be contacted to discuss the position in more detail.

Join us as a Marketing Manager (F&B)
As a leading staffing and recruiting company, Jobskey Search and Selection is looking for a talented Marketing Manager to drive our marketing efforts in the Food & Beverage industry. The ideal candidate will develop and implement comprehensive marketing strategies to promote our services and influence the growth of the F&B sector.

Responsibilities:

• Develop and implement comprehensive marketing strategies.
• Oversee and manage marketing campaigns from inception to completion.
• Analyze market trends to identify opportunities for growth.
• Collaborate with product development teams to ensure brand consistency.
• Manage digital marketing initiatives including social media, email, and online advertising.
• Monitor and report on the effectiveness of marketing efforts.
• Build and maintain relationships with key stakeholders.
• Coordinate and organize promotional events and campaigns.

Qualifications:

• Bachelor’s degree in Marketing, Business, or related field.
• 5+ years of experience in marketing roles, preferably in the F&B industry.
• Proven track record of successful marketing campaigns.
• Strong understanding of consumer behavior and market research techniques.
• Excellent communication and collaboration skills.
• Ability to work under pressure and meet deadlines.
• Strong analytical and problem-solving skills.

Skills:

• Digital Marketing
• SEO/SEM
• Social Media Management
• Content Creation
• Market Research
• Campaign Management
• CRM software