Marketing Specialist

About the Role

شركة عمر الزرعة للتطوير العقاري is seeking a Marketing Specialist to drive growth and execute strategic marketing plans. This full-time position is based in Al-Ahsa, Eastern region, and involves marketing across various domains including real estate, digital platforms, logistics, supply chain services, and B2B platforms.

Role Overview

The Marketing Specialist will be responsible for executing targeted ad campaigns and advancing digital marketing efforts to expand the user base and generate leads tailored to specific sector objectives. This role also focuses on optimizing marketing channels and campaign performance to drive sales and achieve targeted growth.

Key Responsibilities

• Prepare and track project marketing strategies and Go-To-Market plans for B2B and B2C products and features.
• Build content calendars, write/review marketing and promotional materials, and tailor messaging and ideas to each project and target audience.
• Create creative briefs for designs and videos, monitor execution, and coordinate with content, design, media production, tech, sales, and operations teams.
• Analyze real estate projects to define competitive advantages and target segments, while conducting market research, competitor analysis, pricing studies, and trend tracking.
• Translate digital platform and product features into clear marketing messages and contribute to user acquisition strategies to drive sign-ups and engagement.
• Analyze the customer journey and optimize websites and landing pages to improve conversion rates.
• Plan and manage paid ad campaigns across Google Ads, Meta Ads, TikTok Ads, and Snapchat Ads for various objectives (Lead Generation, Awareness, Traffic, Conversion, Retargeting).
• Define target audiences, budgets, and channels, and execute A/B testing on ad creative, offers, and landing pages.
• Track and optimize KPIs (CPL, CPA, CPC, CTR, Conversion Rate, ROAS), analyze top-performing channels, and recommend budget reallocations to maximize ad spend return.
• Monitor lead sources and evaluate lead quality in direct alignment with the sales team.
• Support email marketing, WhatsApp, and SMS campaigns while overseeing SEO efforts and keyword optimization.
• Analyze marketing data to prepare weekly, monthly, and periodic performance reports highlighting spend, results, and conversions, presenting actionable recommendations to the Marketing Manager.
• Monitor social media accounts, ensure timely execution of tasks and initiatives, and identify continuous improvement opportunities.

Required Experience

• Candidates should have 2-5 years of experience in a relevant marketing role.

Compensation

• The salary for this position ranges from 4,000 SAR to 6,000 SAR.

Work Location

This full-time position is based in Al-Ahsa, Eastern region.