Join SATEL as a Senior Marketing Specialist!At SATEL, we operate high-end residential compounds and mixed-use assets across Riyadh. Our marketing function is built on data, attribution accuracy, and performance-driven execution. We are seeking a detail-oriented and analytical specialist who possesses a deep understanding of lead economics, funnel velocity, and revenue impact.
Role Objective:Increase qualified leads, improve lead-to-tour conversion rates, and reduce Customer Acquisition Cost (CAC) through advanced performance marketing strategies. Please note this role is technical and analytical, rather than focused on branding or content.
Core Responsibilities:- Paid Media Execution: Plan, launch, and optimize campaigns across various platforms including Google Search, Display, Performance Max, Meta, TikTok, and LinkedIn. Develop segmented audiences and run continuous A/B tests on creatives and audience strategies.
- Lead Funnel Optimization: Own the full funnel process from impression to lease, using heatmap analysis, behavioral insights, and landing page optimizations to enhance conversion rates at each stage.
- Analytics & Attribution: Build and maintain real-time dashboards to track key performance metrics such as CAC, CPL, and ROAS, ensuring a comprehensive understanding of channel performance.
- SEO & Demand Capture: Improve organic visibility for key compounds and optimize listing platforms to maximize inbound leads through targeted landing pages.
- Cross-Functional Alignment: Work closely with Leasing, Operations, and Business Development teams to align marketing outputs with occupancy goals, providing clear, actionable reporting.
Required Profile:We are looking for candidates with 4-7 years of hands-on experience in performance marketing. A proven track record of generating and optimizing qualified leads is essential. You should be an expert in Google Ads, Meta Ads, TikTok Ads Manager, and have strong analytical skills with the ability to work efficiently in a fast-paced environment. Experience in real estate, hospitality, or service-based industries is highly advantageous.
Step into a role that is directly tied to revenue and occupancy at SATEL. We look forward to receiving your application!
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