Arabic Copywriter📣 إعلان

About Publicis Groupe and Leo Burnett MEA

Publicis Groupe, through its agency network Leo Burnett Worldwide, operates on the belief that creativity can transform human behavior. This approach, known as HumanKind, focuses on developing marketing strategies that serve genuine human needs. Leo Burnett Worldwide is one of the world’s largest agency networks, with 96 offices and nearly 10,000 employees globally. The network has received significant industry recognition, including 55 Lions at the Cannes Lions Festival of Creativity in 2012, and was named “Network of the Year” by YoungGuns, Dubai Lynx, and MENA Cristal Awards.

The Arabic Copywriter Role

Publicis Groupe is seeking an Arabic Copywriter to join the team in Jeddah. This full-time position is for a hands-on copywriter with a natural storytelling ability and 2-5 years of experience working in an agency environment. The role involves creating conceptually driven campaigns and crafting copy, including for global brands, while maintaining high standards of creative excellence and professionalism.

Core Responsibilities

• Write texts, including copy and product descriptions, and perform proofreading and content editing.
• Ensure consistency across all prepared content.
• Collaborate with an Art team member to develop creative concepts for marketing materials and campaigns.
• Demonstrate a clear understanding of all channels within the 1:1 marketing space.
• Utilize data intelligence to address communication challenges effectively.
• Make conceptual and strategic decisions for a diverse range of clients and industries.
• Take briefs, craft succinct and effective copy, and format copy decks while interpreting brand tone of voice and language.
• Develop and execute strategically sound creative for cross-channel initiatives.
• Present ideas persuasively, both internally and to clients, with credibility and clear reasoning.
• Actively listen to understand client and internal feedback.
• Ensure communications are produced to the highest standards of accuracy and quality control.
• Deliver fresh ideas and personality while adhering to existing brand voice and tone.
• Conceptualize and write various content types, from white paper ideas and scripts to in-store signage and social media content.
• Research competitors and industry trends to provide insights and creative foresight.
• Partner with other creatives to ensure cohesive storytelling across ideas, copy, and design.

Required Skills and Attributes

• Ability to partner with creative leaders to proactively seek and contribute thought-provoking ideas.
• Capacity to manage multiple projects, prioritize tasks, and meet deadlines.
• Proactive in investigating industry best practices and new possibilities.
• Regularly participate in opportunity briefs to develop creative abilities.
• Possess a personality conducive to developing strong client relationships and leading creative presentations.
• Demonstrate strong conceptualization and strategic thinking skills.
• Maintain an open and curious mindset.
• Exceptional conceptual and design skills, supported by a robust portfolio showcasing talent across various mediums.
• Adept at strategic brainstorming, campaign development, creative brief development, and creative execution.

Experience and Qualifications

Candidates should have 2-5 years of experience in an agency setting, with a proven track record in creating conceptually driven campaigns. A strong portfolio demonstrating creative talent across different mediums is essential for this role.

Application Information

Interested candidates are encouraged to apply to join Publicis Groupe in Jeddah.