Commercial Manager

About the Role

United Group is seeking a Commercial Manager for Forage & Feed to manage commercial activities within the Saudi market, specifically for the United Forages business unit. This full-time role is based in Makkah, covering cities such as Jeddah and Makkah, and involves overseeing sourcing, procurement, sales, supplier management, customer relationships, pricing, and business development for forage crops and compound feed.

Role Purpose and Scope

The Commercial Manager will be responsible for developing and expanding the business by leveraging knowledge of the GCC livestock and dairy farming market. This includes utilizing existing relationships with farms, suppliers, and key stakeholders to drive growth and market share for United Forages products in Saudi Arabia.

Key Responsibilities

• Promote UFC products, including alfalfa, green fodder, corn, and compound feed, to dairy and livestock farms, feed mills, distributors, and strategic customers across Saudi Arabia.
• Develop new customer accounts, support product launches, and increase UFC market share through regular customer visits and product presentations.
• Identify customer requirements and provide product demand, sales forecasts, and market intelligence to UFC commercial and supply teams.
• Build and maintain strong relationships with farms, feed mills, distributors, key customers, and strategic accounts.
• Conduct regular customer follow-ups and coordinate with internal teams to ensure efficient order execution, customer satisfaction, and retention.
• Recommend sales pricing strategies based on market trends and competitor activity, coordinating quotations and commercial offers with UFC management.
• Monitor Saudi and GCC market conditions, sharing insights to support sales and commercial decisions.
• Monitor sales volumes, margins, targets, and customer performance in alignment with UFC approved commercial policies.
• Develop annual sales plans and grow UFC business in Saudi Arabia through new customer acquisition, product promotion, and commercial partnerships.
• Identify new sales opportunities, including potential GCC opportunities in coordination with UFC management, and support customer contract negotiations.
• Maintain accurate customer records and sales forecasts, reporting sales activity, pipeline, and performance to senior management.

Qualifications and Experience

• Bachelor's degree in Agriculture, Animal Science, Business, or a related field.
• A minimum of 8 years of experience in sales and procurement within the dairy and cattle farming sector.
• Experience within the GCC market is preferred.

Work Location

This position is based in Makkah, Saudi Arabia, with responsibilities covering Jeddah and Makkah. The role is full-time and requires 5-10 years of relevant experience.