Digital Manager Egypt & Levant📣 إعلان

About Accor

Accor is a global leader in hospitality, committed to excellence, integrity, and strong governance across all its operations. The company prioritizes diversity, innovation, and ethical business practices, offering employees the opportunity to contribute to a transparent and well-controlled organization. Accor supports employee growth and learning, ensuring that work brings purpose to life, and aims to strengthen governance and risk management across its leading hospitality group.

The Role: Digital Manager, Egypt & Levant

Accor is seeking a Digital Manager for the Egypt & Levant region, based in Jeddah, Makkah, Saudi Arabia. This full-time position requires 5-10 years of experience and is focused on driving the digital performance of Accor hotels across the assigned countries. The role involves leading the execution of digital and e-commerce strategies, optimizing online distribution channels, and ensuring rate parity.

Role Objectives and Collaboration

The Digital Manager will champion best practices established by the MEA APAC Digital & E-commerce Center of Excellence. This role involves close collaboration with cross-functional teams and key stakeholders to maximize online revenue, enhance the digital guest journey, and foster a culture of digital excellence across the region. As a trusted advisor, the Digital Manager will advocate for digital innovation to help hotels unlock their full online potential and achieve sustainable commercial success.

Key Responsibilities

• Develop and execute the annual digital strategy and budget across direct and indirect distribution channels.
• Partner with Marketing, Sales, Revenue, PR, and F&B teams to align digital initiatives with hotel commercial objectives.
• Create and implement quarterly and annual e-commerce and digital marketing plans.
• Plan, execute, and optimize digital marketing campaigns across SEO/SEM, email marketing, social media, display advertising, metasearch, and influencer channels.
• Monitor, analyze, and report on the performance of digital channels and campaigns, ensuring KPIs and ROI targets are achieved.
• Manage the hotel's digital presence across websites, social media platforms, and online travel channels to maximize visibility and engagement.
• Oversee CRM and email marketing activities for Rooms, F&B, and other hotel outlets in line with brand standards and corporate guidelines.
• Work closely with the Revenue team to monitor rate parity and optimize distribution channel performance.
• Manage the hotel's online reputation and respond to market feedback where appropriate.
• Conduct regular competitor analysis to identify market trends, benchmark performance, and recommend growth opportunities.
• Use data-driven insights to enhance the end-to-end customer journey and improve digital performance.
• Drive adoption and visibility of the Accor App to increase guest engagement and direct bookings.
• Collaborate with external agencies and technology partners to deliver digital initiatives effectively.
• Stay informed of emerging digital trends and technologies, recommending innovative solutions that enhance business performance.

Experience Requirements

This position requires 5-10 years of experience in digital management or a related field, preferably within the hospitality sector.

Working at Accor

Accor offers a dynamic and multicultural environment where employees can contribute to a global hospitality leader committed to innovation and excellence. This role provides opportunities to drive impactful projects that shape customer experiences and supports professional growth.