Senior Brand Manager

About the Role

GT Medical is seeking a Senior Brand Manager to join their team in Makkah, with responsibilities covering Jeddah and Makkah. This full-time role focuses on managing VMS and pharmaceutical portfolios, driving product strategy, market execution, and brand growth. The position requires a results-driven pharmaceutical marketing professional with 5-10 years of experience in product launches, market growth, and commercial execution.

Key Responsibilities

• Develop and execute product strategies for assigned VMS and pharmaceutical portfolios.
• Identify and structure high-priority business cases to expand the VMS portfolio into new markets.
• Develop and execute 360-degree marketing plans aligned with customer needs and business objectives.
• Design and manage brand promotional activities within approved budgets and through a structured promotional calendar.
• Conduct market research and analyze customer needs, competitor activities, market trends, and market opportunities.
• Utilize market data and industry sources, such as IQVIA, to support business and marketing decisions.
• Ensure all marketing activities comply with applicable SFDA regulatory requirements for pharmaceutical and VMS products.
• Analyze sales performance by channel, account, region, and product, providing actionable insights for improvement.
• Conduct regular market visits to assess brand visibility, customer engagement, promotional execution, and POS material implementation.
• Monitor competitor activities, market dynamics, and emerging opportunities, recommending appropriate actions.
• Develop and validate sales targets and forecasts by channel, region, and month in collaboration with the sales team.
• Work closely with the sales force to ensure effective product execution and achievement of commercial objectives.
• Support and motivate the sales team by providing product knowledge, marketing tools, promotional materials, and clear commercial direction.
• Manage the A&P budget effectively and allocate resources to maximize return on investment.
• Establish clear KPIs for marketing initiatives and continuously monitor performance, identifying gaps and implementing corrective actions.
• Lead cross-functional projects and collaborate with sales, regulatory, medical, supply chain, and other relevant functions.
• Prepare regular business and marketing reports with clear insights, recommendations, and action plans.

Qualifications and Experience

• 5-10 years of experience as a results-driven pharmaceutical marketing professional with strong commercial acumen.
• Proven ability to launch products and drive sustainable market growth.
• Strong understanding of customer needs, market dynamics, and competitive landscapes.
• Data-driven approach to decision-making and business planning.
• Ability to translate strategy into effective market execution.
• Excellent stakeholder management and cross-functional collaboration skills.
• Strong ownership, accountability, and ability to deliver measurable results.
• Proactive mindset with the ability to identify opportunities and take decisive action.

Work Environment

This is a full-time position based in Makkah, Saudi Arabia, with responsibilities extending to Jeddah. GT Medical fosters a collaborative, innovative, and growth-oriented environment.