Trade Marketing Manager📣 إعلان

About the Role

Americana Foods is seeking a Trade Marketing Manager to join our team in Jeddah, Makkah, Saudi Arabia. This full-time role is central to bridging the gap between marketing and sales, ensuring that brand strategies are effectively translated into in-store execution. The position focuses on maximizing category growth through robust planning, readiness, and flawless execution of trade marketing initiatives.

Role Purpose and Context

The Trade Marketing Manager supports the development and execution of trade marketing strategies designed to strengthen category performance and drive sales growth. This involves close collaboration with Sales, Marketing, and Supply Chain teams to contribute to business planning, enhance market competitiveness, and ensure operational readiness. The role emphasizes execution excellence and continuous improvement in delivering trade marketing initiatives.

Strategic Accountabilities

• Develop trade marketing plans for Frozen solutions, ensuring alignment with overall business and brand strategies.
• Lead forecasting inputs, trade planning, and promotion readiness in coordination with Sales and Supply Chain to secure execution excellence.
• Drive compliance with On-Shelf Availability (OSA) and Must-Stock List (MSL) as key business priorities for category growth.
• Partner with Sales and Key Accounts to shape Joint Business Planning (JBP) that supports both customer collaboration and business unit objectives.
• Conduct value chain assessments, margin analysis, and market scans to identify opportunities for efficiency, profitability, and long-term competitiveness.

Operational Responsibilities

• Execute trade activations, displays, and visibility campaigns in line with trade marketing plans.
• Monitor branch availability, OSA performance, and space check compliance.
• Track promotional effectiveness and ROI, ensuring readiness and timely execution.
• Prepare Excel-based reports using historical data, build blocks, and generate insights for decision-making.
• Support data processing to provide actionable recommendations for sales and trade marketing teams.

Collaboration and Support

• Collaborate with Sales, Category Management, and Marketing teams to ensure alignment on forecasts, promotions, and execution.
• Provide analytical support to field sales teams for effective implementation of trade activities.
• Promote teamwork, accountability, and a readiness culture within cross-functional teams.

Required Experience

Candidates should possess 5-10 years of relevant experience in trade marketing or a related field to effectively manage the responsibilities of this role.