Cluster Assistant Director of Content & Social Media

📣 إعلان

منذ يوم واحد

	نوع العقد	دوام كامل
	طبيعة الوظيفة	بالموقع
	الموقع	السعودية

وصف الوظيفة

About the Role

St. Regis is seeking a Cluster Assistant Director of Content & Social Media to lead the development, governance, and execution of the destination content strategy across all Marriott Luxury properties within the cluster. This full-time role is responsible for ensuring that all content supports brand positioning, drives demand, and delivers a consistent luxury narrative.

Role Context and Objectives

The Cluster Assistant Director of Content & Social Media will establish a best-in-class content ecosystem that supports digital marketing, PR, social media, sales, revenue generation, and destination partnerships. This involves developing destination-first storytelling that showcases the unique positioning and experiences of the Marriott Luxury, The Red Sea, and AMAALA portfolio of resorts and experiences.

Key Responsibilities

Develop and lead property-focused content strategy, aligning content with priority source markets and seasonal travel demand.
Provide creative leadership for visual storytelling, ensuring consistent luxury brand standards, editorial quality, destination authenticity, premium production values, and brand differentiation.
Ensure content resonates with key international markets through cultural insights, travel motivations, and localized messaging, partnering with regional marketing teams to tailor campaigns.
Establish content governance across the cluster by managing content calendars, maintaining digital asset libraries, defining content standards, creating editorial guidelines, managing approvals, ensuring brand compliance, and reducing duplication.
Oversee the creation of high-quality content, including editorial storytelling, social media assets, video and visual content, campaign landing pages, and destination guides.
Collaborate with regional Brand, Digital Marketing, Social Media, Brand Marketing, and PR and Communications teams to ensure content supports integrated campaigns and commercial initiatives.
Partner with resort marketing teams to identify, curate, and elevate distinctive stories and guest experiences, providing leadership on editorial planning and content strategy.
Manage external creative agencies, photographers, videographers, and content creators, ensuring production quality, brand consistency, and budget efficiency.
Develop and manage the annual content production and creative budget, forecasting and monitoring expenditure across content creation, photography, videography, and agency retainers.
Track and analyze content performance across digital channels in collaboration with the digital marketing team, optimizing storytelling and formats based on engagement, reach, and conversion metrics.

Qualifications and Experience

A minimum of 10 years of relevant experience in content strategy and social media.
Demonstrated ability to lead content development and execution for luxury brands.
Experience in managing budgets and optimizing resource allocation for content initiatives.
Proven track record of cross-functional collaboration with marketing, PR, and commercial teams.