Cluster Senior Marketing Manager B B / Trade Marketing

About the Role

St. Regis Hotels & Resorts is seeking a Cluster Senior Manager, B2B, Trade Marketing & Tourism Partners for a full-time position in the Red Sea region. This role is responsible for developing and executing the B2B and trade marketing strategy across Marriott Luxury Group’s portfolio of luxury resorts within The Red Sea and AMAALA. The Cluster Senior Manager will strengthen awareness, consideration, and advocacy among key luxury travel trade audiences while supporting commercial teams with content, campaigns, strategic partnerships, Trade PR, and sales enablement tools to generate qualified demand and achieve revenue objectives.

Key Responsibilities

• Develop and implement the annual B2B and Trade Marketing plan for the cluster, aligning with property commercial objectives and priority source markets.
• Translate commercial priorities into targeted marketing programs for luxury travel advisors, tour operators, DMCs, consortia, and wholesalers.
• Build an annual B2B marketing calendar aligned with key sales periods, market activations, trade events, product launches, and destination milestones.
• Collaborate with Sales to identify high-value trade partners and develop joint marketing plans and co-marketing campaigns, including integrated partner campaigns leveraging content, digital channels, and communications.
• Lead the development of B2B marketing content and sales enablement materials, including trade toolkits, resort presentations, fact sheets, and digital partner assets.
• Work with appointed PR agencies and Marriott Communications teams to develop and execute a proactive Trade PR strategy across priority markets, providing clear commercial priorities and story angles.
• Partner with Cluster Sales teams to understand commercial priorities and develop marketing tools and campaigns that support sales missions, roadshows, and key account engagement.
• Develop initiatives to build knowledge and advocacy among luxury travel advisors and trade partners, including webinars, destination training, and advisor communications.
• Work with Sales to maximize the marketing impact of participation in key luxury travel trade shows, roadshows, and industry events.
• Support the development and management of the annual B2B and Trade Marketing budget, allocating investment against strategic partnerships and campaigns.
• Establish clear KPIs for B2B marketing, Trade PR, and partner initiatives, tracking performance and ROI.

Collaboration and Partnerships

This role involves close collaboration with various internal and external stakeholders. Internally, the Cluster Senior Manager will work with the Cluster Director of Marketing, Property General Managers, on-property Marketing teams, Cluster Sales teams, and Revenue and Commercial Strategy teams. External collaborations include Marriott Luxury Group and Regional Marketing teams, Marriott Global Sales, Marriott Communications and PR teams, destination partners, appointed PR, creative, and marketing agencies, luxury travel advisors and consortia, tour operators, DMCs, wholesalers, airlines, and strategic travel partners.

Performance Measurement

Success in this role will be evaluated based on several key performance indicators. These include the successful delivery of the annual B2B, Trade Marketing, and Trade PR plan, growth in engagement with priority luxury travel trade partners, and the number and quality of strategic trade marketing partnerships activated. Performance will also be measured by the ROI of joint partner campaigns, growth in qualified B2B leads, and the contribution of B2B marketing activity to room nights and revenue where attributable. Other metrics include trade media coverage quality and penetration, thought-leadership opportunities, engagement in trade education programs, effectiveness of B2B sales enablement tools, and the optimization of trade marketing investment.

Work Environment

The Cluster Senior Manager will operate within a dynamic environment, bridging Marketing, Sales, Revenue, Marriott regional and global teams, destination partners, appointed agencies, and the luxury travel trade. The role ensures the portfolio maintains strong visibility and relevance across priority source markets and B2B channels, working across a portfolio of distinctive luxury brands and properties within The Red Sea and AMAALA.

Application Information

This is a full-time position with St. Regis Hotels & Resorts in the Red Sea region. Salary information is not disclosed. Candidates are encouraged to apply to contribute to the strategic growth of Marriott Luxury Group's presence in the luxury travel market.