Director of Marketing & Digital

About the Role

flyadeal is seeking a Director of Marketing & Digital to lead the growth of the company's brand, revenue, and customer loyalty. This full-time position involves overseeing marketing, advertising, digital channels, ancillary services, loyalty programs, public relations, and corporate communications.

Key Responsibilities

• Set brand strategy and ensure consistent positioning, identity, and messaging across all platforms.
• Drive awareness and bookings through traditional and digital marketing campaigns, media placements, social content, strategic partnerships, and route launch initiatives.
• Collaborate with technology teams to enhance UI/UX, customer experience, conversion rates, and direct sales via the app and web platforms.
• Increase revenue per customer by developing new ancillary products, implementing effective marketing strategies, and optimizing digital merchandising.
• Develop and manage loyalty and CRM programs to foster customer engagement, retention, and repeat bookings.
• Oversee reputation management, media relations, internal and external communications, and CSR initiatives, including responses to disruptions and crises.
• Manage budgets and agency relationships, utilizing customer insights and tracking performance across brand, marketing, digital, ancillary, and loyalty metrics.
• Provide leadership and ensure direct reports are aligned with commercial objectives.

Qualifications and Experience

• A Bachelor’s degree in marketing, digital media analytics, or a related field is required. A Master’s degree is preferred.
• At least 8 years of relevant industry experience, including a minimum of 5 years in a senior management role within a similar capacity.

Work Type

This is a full-time position.