Cluster Assistant Director of Content & Social Media

About the Role

St. Regis is seeking a Cluster Assistant Director of Content & Social Media to lead the development, governance, and execution of the destination content strategy across all Marriott Luxury properties within the cluster. This full-time role is responsible for ensuring that all content supports brand positioning, drives demand, and delivers a consistent luxury narrative.

Role Context and Objectives

The Cluster Assistant Director of Content & Social Media will establish a best-in-class content ecosystem that supports digital marketing, PR, social media, sales, revenue generation, and destination partnerships. This involves developing destination-first storytelling that showcases the unique positioning and experiences of the Marriott Luxury, The Red Sea, and AMAALA portfolio of resorts and experiences.

Key Responsibilities

• Develop and lead property-focused content strategy, aligning content with priority source markets and seasonal travel demand.
• Provide creative leadership for visual storytelling, ensuring consistent luxury brand standards, editorial quality, destination authenticity, premium production values, and brand differentiation.
• Ensure content resonates with key international markets through cultural insights, travel motivations, and localized messaging, partnering with regional marketing teams to tailor campaigns.
• Establish content governance across the cluster by managing content calendars, maintaining digital asset libraries, defining content standards, creating editorial guidelines, managing approvals, ensuring brand compliance, and reducing duplication.
• Oversee the creation of high-quality content, including editorial storytelling, social media assets, video and visual content, campaign landing pages, and destination guides.
• Collaborate with regional Brand, Digital Marketing, Social Media, Brand Marketing, and PR and Communications teams to ensure content supports integrated campaigns and commercial initiatives.
• Partner with resort marketing teams to identify, curate, and elevate distinctive stories and guest experiences, providing leadership on editorial planning and content strategy.
• Manage external creative agencies, photographers, videographers, and content creators, ensuring production quality, brand consistency, and budget efficiency.
• Develop and manage the annual content production and creative budget, forecasting and monitoring expenditure across content creation, photography, videography, and agency retainers.
• Track and analyze content performance across digital channels in collaboration with the digital marketing team, optimizing storytelling and formats based on engagement, reach, and conversion metrics.

Qualifications and Experience

• A minimum of 10 years of relevant experience in content strategy and social media.
• Demonstrated ability to lead content development and execution for luxury brands.
• Experience in managing budgets and optimizing resource allocation for content initiatives.
• Proven track record of cross-functional collaboration with marketing, PR, and commercial teams.

Success Measures

• Increased engagement and reach of destination marketing content.
• Improved campaign performance across priority source markets.
• Stronger portfolio storytelling across each resort.
• Efficient content production and reduced duplication.
• Enhanced destination visibility across digital channels.

Application Process

Candidates interested in this full-time position are encouraged to apply.