Cluster Digital Marketing Senior Manager

About the Role

St. Regis is seeking a Cluster Digital Marketing Senior Manager to oversee the digital marketing strategy, paid media performance, and online demand generation for four hotels within the cluster. This full-time role focuses on driving measurable results through various digital channels, supporting the growth of direct bookings, and strengthening the hotels’ digital presence. The position requires 5-10 years of relevant experience.

Key Responsibilities

• Support the development and execution of the cluster’s digital marketing strategy.
• Drive performance marketing initiatives to increase direct bookings and brand visibility.
• Ensure digital campaigns align with each hotel’s positioning, revenue goals, and seasonal demand periods.
• Monitor market trends, digital innovations, and competitor activity.
• Oversee the planning, execution, and optimization of digital media campaigns, including paid search (SEM), SEO, paid social media advertising, programmatic display campaigns, and retargeting initiatives.
• Manage digital media budgets across the cluster to maximize efficiency and performance.
• Collaborate with regional teams to optimize hotel websites for traffic, engagement, and conversion.
• Support initiatives aimed at improving the direct booking funnel and user experience.
• Track and analyze campaign performance using digital analytics tools and provide regular performance reports.
• Translate data insights into actionable recommendations to improve campaign effectiveness.
• Work closely with Revenue Management to align digital campaigns with pricing strategies and demand periods.
• Support Sales and F&B teams with digital campaigns promoting key offerings and experiences.
• Coordinate with brand and regional teams to ensure compliance with global digital strategies.

Digital Communications and Platform Management

• Ensure all digital communications align with brand standards and campaign calendars.
• Manage the day-to-day operations of the Hub360 platform for all properties.
• Build and deploy EDMs, newsletters, and promotional campaigns.
• Create and maintain audience segments based on guest behavior, markets, Bonvoy status, and travel preferences.
• Develop automated guest journeys, including pre-arrival, in-stay, post-stay, re-engagement, birthday, and anniversary campaigns.
• Manage campaign scheduling and quality assurance before deployment.
• Analyze campaign KPIs such as open rate, click-through rate, conversion, revenue attribution, and database growth.
• Ensure CRM database quality and compliance with privacy regulations.
• Support A/B testing to continuously improve campaign performance.

Reporting and Analytics

• Produce dashboards covering website traffic and conversions, CRM performance, email marketing results, paid media performance, booking trends, and audience growth.
• Provide recommendations to improve guest acquisition, engagement, and direct revenue.

Key Performance Indicators

• Growth in direct website revenue (***** & Hotel’s websites).
• Paid media ROI and campaign efficiency.
• Website traffic and conversion rate.
• Digital campaign performance and engagement.
• Cost per acquisition (CPA) optimization.
• Share of voice across digital channels.